Remember that:

• There is money to be made as a private bookie in a fast growing industry

• The right pay per head sports betting software solutions provider can make all the difference in the world

• Short and long-term success hinges on proper planning, business expansion and a strong commitment to the tasks at hand

The sports betting industry across the United States and around the globe has evolved into a multi-billion-dollar enterprise aided by major advances in online technology and specialized software applications. When you think of betting on sports, the average fan most likely defaults to Las Vegas as the biggest hub for placing bets. The top offshore sportsbooks operating online also account for a big chunk of the revenue generated by betting on sports along with the UK and Canadian books in the marketplace.

Even when you add up the amount of money bet on sports at land-based and online sportsbooks, it is still far less than that amount of money bet on sports through private bookmakers also known as bookies. The sports betting industry started with local bookies and it continues to expand behind the growth of this segment of the industry.

The Basics of Being a Bookie

Booking your own bets is rather easy to do. As long as you have the cash reserves to pay off winning bets, you can sit back and collect the standard 10 percent commission charged on the losing ones. Also know as “juice” or the “vig”, a bookie makes the majority of their money on that 10 percent spread between winners and losers.

The extra profit is referred to as a bookmaker’s hold percentage. The goal of any bookie is to balance out the money that is wagered on either side of a game while pocketing the juice on the losing side of those bets. In theory, this should be a simple way to make a living. The reality of this business is that sports bettors in general tend to lean towards favorites which often times creates a situation that can be very hard to balance. The good news is that upsets are very common in any sporting event which helps to tip the scales in the book’s favor.

Starting a Bookie Business

Other than the upfront cash reserves needed to cover any bets you need to pay out right away, the cost barriers to entry are rather low to start your own bookmaking business. All you really need are a few sports betting customers to get your business off the ground. A working knowledge of sports and the mechanics of betting on sports can be extremely helpful, but if you keep things really simple at the start, it is amazing how much you can learn through some practical experience.

Booking a few bets from your buddies for this Sunday’s NFL games is one thing. Successfully running and managing your own independent sportsbook as a private bookie is a whole other ball game. Back in the old days, the only business tools needed to run a book were a phone along with a pen and some paper. In today’s highly technical, computerized business environment, it takes a rather extensive number of tools to get the same job done.

Pay Per Head Bookie Software Solutions

The rise of the Internet over the past few decades has changed the way people do business in just about every industry across the board. Offshore sportsbooks in locations such as the Caribbean and Central America were able to expand their customer base on a global scale with a heavy concentration on the United States through the use of online betting venues. Along with that expansion, other offshore companies in the sports betting industry began to develop online betting solutions for private bookmakers.

These emerging sports betting software companies were referred to as Pay Per Head bookie service providers given the business model they employ.

The pay per head provider basically leases its online sports betting software solutions to private bookies by charging a weekly fee for every active betting customer. This has turned into an extremely affordable way to run your own independent sportsbook.

The top three attributes of the pay per head business model are:

• Affordable online sports betting software that is turnkey and easy to navigate

• Automated online sports betting through a customized bookie website

• Fast and easy access to betting lines from professional oddsmakers

Running Your Own Bookie Business

Even if you only have a handful of betting customers, it makes business sense to take your bookie operation online with a quality pay per head site. Not only does this automate the day-to-day transactions and administrative tasks that go into booking bets, it transfers the operational end of your private book to a PPH service located in a legal sports betting jurisdiction. This will help shield you from any existing legal issues that still cloud the waters.

Once you are up and running with a price per head shop, you can begin to devote the bulk of your time to building and growing your operation. One of the best things about running a private book is the ability to develop your own sports betting customer base. Some bookies only want to work with recreational bettors that take a very casual and conservative approach to their overall betting strategy. Other bookies are willing to dial up the risk with heavy bettors placing high-unit wagers.

Regardless of how you decide to shape your customer base, the right pay per head site can be instrumental in helping you achieve your business goals. One of the biggest benefits a PPH service does bring to the table is an online presence for your bookie operation.

Some providers will design and maintain a custom website that meets your specific needs. This can help you level the playing field with the big online sportsbooks in the industry. It will also allow you to fully exploit your biggest edge over competition- the higher level of customer service and attention to detail- that the big books will never be able to duplicate.

Achieving Success as a Bookie

You have a sufficient sports betting customer base and you also have the right pay per head site as your silent business partner. The road to long-term financial success as a private bookie hinges on your ability to use both to elevate your overall service to a higher level.

Too many bookies start getting lazy with some level of success. They rely way too heavily on football and basketball to drive their bottom-line profit. They become content with what they have right now with no real eye towards the future. Any business that stands still long enough will eventually start moving backwards.

You always have to keep in mind that you are running your own business and that takes hard work on a regular basis. Today’s highly sophisticated pay per head bookie software solutions offer a number of ways to build additional revenue streams leading to higher profits. Starting with an expanded betting board for sports, you can add online applications to run your own racebook for horse betting and an online casino equipped with slots, other video gaming options and live-dealer table games.

There are few businesses that you can start for basically no money down. Often times upfront costs can act as a barrier to entry for the average entrepreneur looking to start out on their own. The dream of owning your own business can come at a cost that is just too high to pay.

Suppose you could find a business model that is turn-key, free to start and easy to run with the help of the right software solutions. Now suppose that this independent business was in one of the fastest growing industries across the US and around the globe. If this sounds like something that might interest you, then you should take the time to explore the opportunity of running your own sportsbook with the help of Pay Per Head bookie software solutions.

Pay Per Head Online Sports Betting Solutions

The pay per head business model is built around the concept of low-cost online software that can process all the various transactions that go into running and managing your own independent sportsbook. There are no upfront costs and you only pay for what you use.

The actual term “pay per head” refers directly to the low weekly fee that you pay for fast and easy access to all the online business tools that are needed to be a private bookie. The best part of the deal is that you only have to pay that per head fee for each of your active sports betting customers. Whether you have five customers or 500, you will always know what your weekly cost of doing business will be.

Getting Your Bookie Business Up and Running

Given the nature of sports betting, you will need a start-up cash reserve that is roughly two and a half times the weekly action you plan to take in. This can be thought of as working capital that can cover any weekly cash flow needs. Once you are up and running, your weekly profits will begin to build a cash reserve that can be used to run the business.

The most important thing you will need to get your bookie business started is customers. It does not take are large number of sports bettors to get things off the ground. Some of the most successful private bookies started out working with a small group of family, friends and acquaintances. Word of mouth and personal referrals are still the best way to grow any grassroots business. Once you have established yourself as a private bookie, you can focus your energy on growing and expanding that base with a set sales and marketing plan.

After you have developed a starting base of weekly betting customers, it is time to take your bookie business online with the help of a price per head shop. This will be one of the most important business decisions you will have to make. The goal is to find a pay per head provider that meets all of your business needs.

Features and Benefits of Pay Per Head Bookie Software

The main benefit that pay per head bookie software can provide is a completely automated approach to running and managing your own bookie business. The software is designed to process all of the daily, weekly and monthly transactions that take place. You will have daily betting action coming in, weekly settlement reports and monthly recaps for each of your betting customers as well as for your overall business as a whole.

A few of the individual features and benefits that come with the online sports betting software package include:

• A comprehensive bookie dashboard that gives you total control
• Individual account profiles for each of your betting customers
• Fast and easy access to a wide array of betting options
• An advanced online mobile betting platform
• An online business presence through a custom website

This is just a general overview of the most important aspects of your bookie software package. There are many other features and benefits that can make your business easier to run and manage on a day-to-day basis. The best part of the pay per head bookie business solution is a fixed cost per head for everything you need to be successful.

Pay Per Head Bookie Software in Action

As mentioned, you will have access to all the sports betting lines you need, when you need them. You will also have the ability to set and move your own betting lines while making changes to your online betting board to best meet your specific needs. Pay per head bookie software gives you a very high level of control that can always keep you way out in front of all the betting action coming in.

Online sports betting can be a very dynamic and sometimes volatile business that needs to be monitored and controlled. Having the ability to make instant moves and changes is just one way to accomplish this goal. Any betting or credit limits that you wish to put in place can be done through a mass edit option or on an individual basis through your account profiles.

It is far easier to capitalize on an opportunity ahead of time then trying to deal with an issue or problem after the fact. Your pay per head tool box contains all the proper business tools needed to run your own successful sportsbook.

Sports Wagering Online Software Features

Preference-based Odds Display – Prices are shown in the format of the player’s choice; money line, UK or world format, (ie: +300, 3/1 or 4.00)

Automatic Wagering Assistant – Calculates the amount to win or risk depending on which is input, when no team is selected, this feature ensures the player is always prompted to correct mistakes

Convenient – Our software allows users to make multi-league combination, as well as to purchase points, leave open spots and to have access of all the wagering options in the market.

All Options – Including teasers, if bets, parlays, reverses, action points, point buys and round robins.

Event Grading – Ensures money is returned to the player’s account promptly by grading each event and portions of events, the moment is concluded.

Account Management – Allows player to see all his/her bets and transactions online, reducing the use of the 800-call center, and ensures 24-hour availability to the player

Fully Customizable Website – Colors, logos, layout and design can all be modified to suit your requirements.

Secure Login – One-step, secure, login process.

Sports Betting Agent Management Panel

Additional Revenue Streams With Pay Per Head

While sports wagering remains your primary revenue stream, pay per head software packages also offer online applications to run your own racebook for horses as well as an online casino equipped with slots, video poker machines and table games manned by live dealers. Most PPH services will include these applications as part of the weekly per head fee you are already paying, so there is no added cost to turning your bookie business into a full-service operation.

Racebook Features:

• Access to a wide array of racetracks running a daily race card
• Separate business reports to track all betting activity
• Marketing tools to grow and expand your horse racing business

Online Casino Features

• A wide selection of slots and other electronic gambling games
• Real time tracking of all casino activity
• Live dealers for all the most popular table games

When it comes to sports betting, football and basketball draw the most action. While there are a vast number of other betting options for sports on a year-round basis, revenue generated from a racebook and online casino can help fill the gaps in the sports calendar. They are easy ways to generate additional weekly cash flow as well as added profit to the bottom line.

Summarizing Pay Per Head

• Low-cost software solutions for private bookmakers
• Comprehensive operating system handling day-to-day administrative tasks
• Online marketing tools designed to help grow and build your customer base
• Multi-streams of revenue to cover all online gambling activities

The online sports betting industry continues to grow and expand at a rapid pace with private bookmakers still handling the majority of the betting action. With turn-key online solutions such as pay per head, now is the best time to open that online sportsbook you have always been dreaming about.

The sports betting industry in the United States alone generates billions of dollars in revenue every year. As more and more individual states enter the industry with both land-based sportsbooks in casino and race track locations, along with online betting sites, the overall industry continues to expand. When you add in all the revenue generated from online sportsbooks catering to US bettors, you can see why booking sports bets can be a very lucrative business opportunity.

Breaking down the US sports betting industry, private bookmakers still account for more than half of the total market. Even with the recent proliferation of commercial sportsbooks backed by some of the biggest players in Las Vegas as well as an increasing number of offshore books operating online, more and more sports bettors continue to turn to private bookies to place their bets.

The driving force behind the tremendous growth in the private bookie segment of the sports betting industry are pay per head bookie software providers. Working with the right sports betting software provider can enable anyone to run and manage your own successful independent sportsbook.

What is a Pay Per Head Sportsbook?

Private bookies have been taking betting action on games for as long as sports have been played. Not that long ago, the primary tools of the trade needed to run your own book consisted of a small cash reserve, a phone and a handwritten betting ledger. Local bars, pool halls and social clubs were a bookies’ primary source for customers and football drew the most action.

With the advent of the Internet and computer technology dating back to the 1980’s, the seeds of change in the sports betting industry were first planted. Over the next 10 years, offshore sportsbooks began to use this new technology to reach a whole new sports betting market in countries such as the United States. Their business plan revolved around online access through the internet with the help of specially designed sports betting software.

These changes also gave birth to the Pay Per Head sports betting industry. The same software that the big online sportsbooks were using to expand their business was modified for private bookies looking to run an independent online sportsbook.

The actual term ‘pay per head’ simply pertains to a low, weekly fee that bookies pay for each of their active betting customers to gain continuous access to these complex software solutions. Since it would be cost prohibitive to try and develop software capable of handling the day-to-day administrative end of a bookie operation, partnering with a quality price per head shop to take care of this end of the business makes all the sense in the world.

Today’s highly sophisticated online sports betting software packages have been able to level the playing field for private bookies competing against the big players in the industry. The main reason why bookies still control the majority of the entire sports betting market is the higher level of customer service and attention to detail that the big books are still unable to match.

How to Start a Pay Per Head Sportsbook

The first step in starting any business is finding customers for the products or services you are able to provide. Without customers, all you really have is a great idea of how to make money. Once you have gathered together a handful of sports betting customers willing to use your services to bet on the games, it is then time to take your bookie business online with a pay per head software provider.

Finding the right price per head shop to handle the administrative end of your bookie business will be one of the most important decisions you will ever have to make. There are a wide array of choices that continue to expand each year. However, not all private bookie software solutions are created equal.

The weekly per head fee you pay for your active sports betting customers is actually a very small part of the equation. Whether you are just starting out as a private bookie or running a thriving independent sportsbook, the features and benefits associated with that per head fee should be your biggest concern. You need a sports betting software provider that fits your business model, not the other way around. You also need a PPH service that can help fuel the growth and expansion of your sportsbook. That expansion drives your bottom line.

Most of the best bookie software providers will offer a free trial that allows you to ‘test drive’ their business solutions package to make sure it is a good fit. You need online sports betting software that is easy to navigate for you as the booking agent as well as for your sports betting customers when it comes to their online betting account. You also need fast and easy access to a wide array of business reports that keep you way out in front of the daily betting action coming in.

Finding the right pay per head site may take some extra time and effort on your part, but an extensive search now will pay some major dividends down the road. Matching the right sports betting solutions package with your business needs both in the short term and over the long haul is the best way to get your sportsbook off to a strong start.

Once you have found the right PPH service to take your bookie business online, the next step is to get your current betting customers up and running as well. This is where the added level of customer service and attention to detail can really work in your favor. You have the ability to walk your customers through the whole process to ensure that they are more than comfortable placing wagers through their online betting account.

Working hand-in-hand with the customer support team at your price per head shop is a big part of this process. Your customer service representatives have been expertly trained to make things run as smooth as possible. They normally come from an online sports betting background, so they already know what it takes to be successful as a private bookie. This customer service team can be the silent business partner that every independent sportsbook needs to succeed.

Running and Managing a Successful Pay Per Head Sportsbook

You have a sports betting customer base. You have the right pay per head site covering the administrative end of the operation. Now it is time to put your sales and marketing skills to the test. The big online sportsbooks have very deep pockets when it comes to attracting sports bettors to their million-dollar websites. The best part of running your own independent sportsbook is the ability to pick and choose your betting customers.

Any marketing plan designed to grow and expand your customer base should be targeted towards bettors that fit into your business model. Some bookies are looking for casual recreational sports bettors that remain moderate and consistent in their overall betting habits. Other bookies want the high rollers placing big unit bets on a regular basis. You need to set your own level of risk verse reward when adding new customers to the fold. The goods news is that there are more than enough sports betting customers to go around, so building that base is not nearly as hard as it may seem.

One of the first steps in managing this customer base is the use of individual account profiles that collect data based on each person’s betting history. This is an integral part of your sports betting software package and the best way to always stay on top of things. These account profiles can also be used to set any betting or credit limits you wish to put in place. You can set the limits across your entire customer base or on an individual basis. Either way, this is an excellent tool to manage risk and avoid any unwanted negative exposure along the way.

Pay Per Head Sportsbook Summary

• The Pay Per Head Sportsbook business model offers low start-up costs

The barriers to entry into the sports betting industry are minimal. The pay per head business model offers a low, fixed cost to all the bookie software solutions needed to be successful. Other than a cash reserve to cover your anticipated daily and weekly betting activity, there are no other substantial resources needed to take your bookie business online. Managed growth will support any cash flow needs as well as bottom-line profit projections.

• The sports betting industry continues to grow at a rapid pace

Current supply and demand in the sports betting industry creates a lucrative business opportunity for private bookies looking to run and manage an independent sportsbook. The future outlook for this industry points towards continued growth.

• Pay Per Head bookie software solutions automate your business processes

Pay Per Head Sportsbooks utilize the necessary business software solutions to run and manage every aspect of a bookie operation. With fast and easy access to a wide array of betting lines and odds, a comprehensive business dashboard and a multitude of real-time analytics to aid business decisions, the pay per head sports betting software solutions package can be thought of as a turn-key bookie business in a box.