Online companies offering their products and services exclusively through the internet continue to flourish in light of all the recent advances in e-commerce technology. Just think of the last time you bought something from Amazon. Every single industry across the US and around the world has been impacted by online business applications.

It was not all that long ago when the primary tools of the trade for a private bookmaker consisted of a phone and a paper tablet. Once the big offshore sportsbooks created the online capability to take bets from players in the US, private bookies located anywhere in the world followed suit with the help of a pay per head online sports betting software provider.

The same computer software programs that help offshore books take action online have been adapted to provide the proper online sports betting capabilities to a private bookie running and managing an independent sportsbook.

Competing in an Online Sports Betting Marketplace

Unless you are content with taking action from a small handful of family, friends and other close acquaintances, you need the right business tools to compete against the big commercial online books that will pull out all the stops to attract sports bettors to their million-dollar websites. It does not cost a fortune to create a custom sports betting website that does level the playing field. Having a hand in the creation of your own business website provides the following benefits:

• A truly custom design that does set your business apart from the competition
• An expanded betting board with access to any number of betting options both in the US and around the globe.
• Live in-game sports betting
• An expended Racebook for horse betting
• An online casino complete with slots, video poker and electronic table games. This can also include an application for live-dealer table games

With all of these site features in place, you can market your bookie business as a full-service independent sportsbook with a high level of customer service and personal attention to detail. Best of all, this can be accomplished is a relatively short amount of time with the right pay per head service handling the operational end of the business.

Growing a Bookie Business Online

You can still build a sports betting customer base the old fashioned way though personal contacts and word-of-mouth referrals. Even with today’s highly sophisticated online applications, this is still the best way to get a bookie business off the ground.

Even if you continue to add customers to the fold through a personal network of sports betting fans, you will still need to create and maintain a highly professional online business presence given the way that the majority of sports bets are placed. You might still have a few old-timers that prefer to call in their bets, but today’s sophisticated sports bettors are all about placing real-time bets through an online application. This includes an advanced mobile platform working with all types of handheld devices.

As part of the weekly price per head fee you pay for each of your active betting customers, your pay per head provider can help you accomplish that goal with a custom website specifically designed for your bookie business.

Some of the more basic online sites are nothing more than a generic template with your company name. These basic sites will get the job done from an online betting standpoint. However, they will not help you distinguish your bookie services from everyone else out there taking bets.

The top pay per head bookie software providers in the online sports betting industry have made the proper investments into an IT department that can create, host and maintain a custom website. A custom design tailored to your specific business needs will provide the highly professional business image that does set you apart from the competition.

There may be some added per head cost to achieve this professional image, but it is well worth the investment when you consider how much it would cost to undertake this process on your own. The right custom website will quickly become your best and most important tool for marketing your bookie business. Best of all, it can help you project the proper business image you are looking to convey to both existing and potential sports betting customers.

Years ago, most private bookies cut their teeth taking bets on college football games and the NFL. The business would be seasonal from September through the Super Bowl in early February. As sports betting continued to grow in popularity across all segments of society, fans looked to place bets on all the major sports. Along with the expansion of sports betting options came the upgrade in sophisticated sports betting technology to book these bets online.

The pay per head bookie software business model provides the necessary online sports betting software solutions to run and manage your own independent online sportsbook. All you have to pay for this turnkey software package is a low weekly price per head fee for each of your active sports betting customers.

Pay per head bookie software presents a low cost to entry into one of the most lucrative online businesses you can run as a private bookmaker. The product offered by the top PPH services would rival what even the biggest commercial online sportsbooks uses to operate their million-dollar websites.

Building Your Bookie Business

To this day, there are private bookmakers that only take action on football and basketball as the two biggest betting sports. While you may derive quite a bit of your company’s profits for the entire year when these two sports are in season, there are five other months of the year when they are both off the board.

Building and growing a private bookie business that can meet your financial goals both in the short term and over the long haul requires the following three attributes:

• An active sports betting customer base

There are no minimums when it comes to how many active betting customers you need to take your bookie business online with pay per head bookie software. However, you do need to establish a customer base that is large enough to meet any profit projections. Assuming you can maintain a hold percentage above five percent, you would be able to calculate how much generated revenue would be needed.

• An expanded sports betting board that meets customer’s needs

As a private bookie, you never want to run the risk of losing even one customer to an outside betting outlet because they could not find what they were looking for on your betting board. Working closely with your price per head shop, you already have fast and easy access to a wide variety of betting lines and odds. You also have the ability to set and move your own betting lines while making any necessary changes to your betting board.

• The proper online business applications to create multiple revenue streams

Another way a private bookie can expand revenue along with added profit to the bottom line is added revenue streams. You already have the ability to build out your sports betting board with a wide variety of betting options. You can also add a racebook for betting on horses. Access to this added application is part of the PPH service fee you are already paying. You can also expand into online casino gambling with slot machines, video poker and electronic table games. One of the fastest growing trends with this added revenue stream is live-dealer table games.

Build Your Bookie Betting Board

Being a full-service sports bookmaker still comes down to leveling the playing field with the big commercial sportsbooks that go to great lengths to attract sports bettors to their bookmaking services.

Expanding your betting board to meet all of your current customer’s needs is just a starting point. Today’s advanced pay per head software solutions can generate betting lines for over 80 different sports. You can add a full list of futures and prop bets on a sport-by-sport basis as well as for special betting events such as the Majors in professional golf and major stakes races for thoroughbred horses.

You also have easy access to software applications for live in-game betting. There is nothing more exciting than betting on a sporting contest after it has gotten underway. This is also an excellent way to raise the handle for the most popular betting sports.

As a private bookie running and managing your own independent sportsbook, the only limit to expanding your bookmaking offerings is your own creativity when it comes to building out your board.

One of the easiest ways to gamble in the United States is betting on horses. There are over 70 land-based racetracks in North America alone offering live racing schedules at various times throughout the year. Many states also have land-based off-track betting venues with access to every track running a live card. National websites such as TwinSpires and TVG offer horse betting online.

Despite easy access to betting on horses through a wide spectrum of land-based and online venues, the private bookie still handles a great deal of the action betting on the “Sport of Kings”.

Pay Per Head Bookie Software Solutions

The pay per head bookie software industry followed in the same footsteps of offshore sportsbooks located in Caribbean and Central America countries with legal and regulated sports betting. Both of these industries have developed the necessary online applications to offer their services to customers in the United States.

Since pay per head sites operating in legal municipalities are not subject to US federal laws, they can provide everything a private bookie needs to successfully run and manage an independent sportsbook.

If you are looking to take an existing bookmaking business online or start a new one, a quality price per head shop can handle the operational end of things for a low, weekly per head fee for all of your active betting customers.

Pay Per Head Racebooks

The key to being successful as a private bookie is developing multiple streams of revenue. As a natural progression of the proper software solutions to run a sportsbook for betting on over 80 different sports, the top pay per head sites developed software solutions to run a racebook for horse betting.

With fast and easy access to every horse racing track in North America as well as high-profile international tracks, horse racing software applications offer the following features:

• A single login horse racing platform
• A comprehensive account management application
• Betting reports tracking real-time daily action
• Automated event creation and results
• Separate horse betting capabilities through the sportsbook

The most important feature of your horse racing software application is the fact that it is already included in the price per head fee you are paying for active bettors. You can market this service to all of your sports bettors as an added way to gamble online.

Today’s sophisticated online bettors are looking for a one-stop solution for all of their online gambling activities. Since they are already placing all of their sports bets through your bookmaking services, adding horse betting capabilities to the menu makes all the sense in the world.

Making the Most of Horse Betting Software

The biggest cost for any private bookie is the per head fees you pay for online betting capabilities. That is why it is so important to make the most of that weekly fee with added services like horse betting. Your PPH service can handle the operational end of things, but you still need to market your racebook to your existing customer base as well as prospective customers looking for a private option to place their horse bets.

As previously mentioned, access to horse betting is easy to find. You need to give your sports betting customers a reason to also bet on horses through your book. One of the main reasons why private bookies still handle the majority of the betting action on sports is the higher level of customer service and personal attention to detail that the big commercial online sportsbooks simply cannot provide.

The same stands true with your private racebook. Horse racing fans can easily find places to bet on the races, but none of those other venues can match the same level of customer service that you can provide.

The use of bonuses or other promotions can be a great way to start marketing your racebook services. Once a sports bettor realizes just how easy it is to also wager on horses through your online betting application, you will have them hooked. Getting them to make that first bet might require an initial incentive as a push.

Horse racing is a year-round betting activity highlighted by special events such as the Kentucky Derby as part of the Triple Crown racing series in May and June along with November’s Breeders’ Cup.

There is money to be made with your own racebook and your pay per head site’s horse racing software opens the door to those added profits to your bottom line.

The sports betting industry in both the United States and regulated gambling markets around the world is comprised of three different types of betting outlets. There are land-based sportsbooks, online sportsbooks and private bookmakers.

The typical land-based sportsbook in the US are connected with casinos and horse racing tracks in states with legal sports betting. The best example of this type of betting venue is the sportsbooks located in many casino hotel and resorts on the Las Vegas Strip and the Atlantic City Boardwalk in New Jersey.

The advent of betting on sports through the internet added online sportsbooks to the mix. Most are located offshore in regulated Caribbean and Central American countries. Some of the biggest online books are also located in Canada and the UK.

The final group is private bookies working with their own select group of sports betting customers. Most of these bookmakers work closely with a pay per head bookie software provider to conduct business online.

As a relatively new offshoot of the pay per head business models where independent bookmakers pay a weekly fee for each of their active betting customers is the White Label Sportsbook. This evolution of an ever-expanding independent bookie industry takes things to a whole new level with a professional online book operated by private ownership.

Definition of a White Label Sportsbook

The concept for a white label sportsbook was a natural progression of the pay per head system that was originally designed to take a private bookie operation online. With the white label business model, the emphasis shifts heavily towards producing the proper software solutions to run and manage an independent sportsbook.

While most price per head bookie software plans include an online dashboard and betting platform, the white label approach takes things to a whole new level with a professionally designed website that has been completely customized for the owner’s particular needs.

This level of online professionalism is so high that it would be hard to tell the difference between a privately owned white label sportsbook and a big commercial sportsbook. They are designed to completely level the playing field with even the biggest offshore books operating online.

There are a few companies that specialize in white label sports betting solutions. However, the growth in popularity is being driven by the pay per head industry. This has become the next generation of sports betting software solutions for bookmakers that are looking to take their business to a whole new level. It is one thing to run a private bookie business with a set customer base. It becomes a whole new ball game when a bookie has the ability to market an independent sportsbook on a global scale.

The four-step process for starting a white label sportsbook is as follows:

1. Finding the Right Source For Your White Label Sportsbook
2. Crafting an Agreement That Meets Your Needs
3. Working With The In-House Design Team on Customization Features
4. Sign Off on The Finished Product Ahead of the Online Launch

White Label Sportsbook vs. Pay Per Head Sportsbook

The basic concept behind a white label sportsbook and pay per head bookie software are the same. They are each ways that an independent sports bookmaker can completely automate their sports betting business.

The white label approach mirrors the big commercial sportsbook. It is designed to reach sports bettors across the nation and around the world. The pay per head software solution package is designed to take a bookie’s business online with a select group of sports betting customers.

Any private bookie looking to expand a betting base well beyond its current status can turn to the white label sportsbook as the ultimate marketing tool to achieve that objective. A few of the top features and benefits that separate a white label book from the typical pay per head application are as follows:

1. All URL’s are optimized for search engine visibility, including meta tags for keywords, descriptions, content headings and other relevant tags.
2. High end graphics and sound that carry through on any number of browsers and devices.
3. N-tier affiliate program capabilities with in-house support for a variety of online marketing media venues.
4. Implementation of various bonus incentives that offer betting vouchers, coupons, point-based loyalty programs and customer referral benefits.
5. Fraud protection to block unauthorized transactions as well as early detection of any fraud patterns that may arise.

One of the biggest differences between a white label sports betting solution and a pay per head plan is cost. Most while label sportsbooks incorporate a revenue share program to pay for this service, while the pay per head cost is always tied to an active betting base.

The Future of The Independent Sportsbook Industry

As much as the sports betting industry as evolved over the past few decades with the advent of online betting software, the next few decades could be even more turbulent when it comes to advanced technology and complex software solutions.

The expansion of legal sports betting in the US on a state-by-state basis will add even more competitive pressure on the offshore books that had this market basically to themselves. The rapid expansion of land-based sportsbooks tied to casino gambling venues and horse racing tracks will also work to increase competition.

The positive aspect of this growth phenomenon is the overall expansion in the volume of people betting on sports given its new stature in the US market. Keep in mind that even with the recent expansion of land-based sports betting and an existing network of hundreds of online commercial sportsbooks, private bookies are still handling close to two-thirds of the sports betting action in this country alone.

Today’s sophisticated sports bettor is looking for a higher level of customer service and personal attention to their online betting accounts. The idea of working with a private bookie or independent sportsbook has a wide level of appeal that the big commercial sportsbooks will never be able to match. This is the kind of competitive edge that will always keep the private bookie in business.

This does not mean that it will be easier to run and manage a successful independent bookmaking business. It simply means that the demand for this service will more than likely increase with a much larger sports betting customer base.

The business tools provided by either a white label book or pay per head software package are comprehensive enough to give bookmakers everything they need to be successful in today’s competitive business environment.

Looking forward, the quality bookie software providers will continue to refine and improve their operational systems. The market leaders have consistently made the necessary investments to keep pace with the ever-evolving sports betting industry. The most successful private bookies and independent sportsbooks have a high level of professionalism in their business practices. These operators will continue to prosper both in the short team and over the coming years.

The true sign of a successful business is the ability to fill a market need with the right product or service. As the overall sports betting industry continues to expand in both size and volume, the private bookmakers and independent sportsbooks that best fill the increased demand will prosper the most.

The sports betting industry is booming all across the United States as well as on a global scale. As more and more states turn to land-based sportsbooks and online sports betting as a way to increase tax revenue, more and more sports fans are beginning to bet on the games they use to just watch.

A big part of the sports betting industry is all the big commercial offshore sportsbooks taking action online. However, what most people do not realize is that the private bookie running and managing an independent sportsbook still accounts for over two-thirds of the country’s betting action.

The main reason why private bookmakers remain in high demand is the higher level of customer service and attention to detail they can provide. Another big factor driving this demand is the much higher level of sophistication private bookies bring to the table with the help of a Pay Per Head online sports betting software provider.

What is a Pay Per Head Sportsbook?

The term ‘pay per head’ refers to the bookie software business model of charging one, low weekly fee per active betting customer for all the online software solutions needed to book sports bets. There are no upfront costs for the booking agent other than an initial deposit to cover the first few weeks of pay per head fees depending on their active customer base.

Pay per head bookie software solutions offer the following basic benefits:

1. Turnkey Business Solution
2. Safe and Secure Online Transactions
3. Fast and Easy Access to Betting Lines
4. Online Dashboard With Real Time Business Analytics

This is just the short list of what today’s best pay per head providers bring to the table at a very manageable weekly per head cost. It would be next to impossible to start your own online bookie business if you had to acquire all of these services on your own. The pay per head online sport betting software you will be working with is modeled after the same software the big commercial books use to power their million-dollar websites.

Booking Bets vs. Running a Sportsbook

The days of booking sports bets in the back room of the local pool hall, sports bar or social club are pretty much dead and gone. These locales are still a great source for finding sports bettors, but taking your bookmaking business online with the help of a PPH service is simply part of keeping up with the times.

Automation through online technology has completely revolutionized almost every industry. Most sports bets are placed online through the use of a desktop, laptop or handheld mobile device. Even if you have a few old-timers looking to place a bet by the phone, their betting account will still be managed online.

To build a successful private bookie business, you need to think of your operation as an independent sportsbook. As a pay per head sportsbook, you will have all the tools necessary to level the playing field against the big commercial online books as well as any land-based sportsbooks that may be located near your base of operation. The higher level of customer service and personal attention to detail is what separates you from outside competition.

Your pay per head provider can help you create a highly professional online presence that can attract sports bettors to your bookmaking services. Your online sports betting website has been designed to mirror what the big books offer online. This is what adds that high level of professionalism to your bookie business.

Building Out Your Sportsbook Betting Board

One of the common mistakes that struggling bookies make is offering a limited betting board. Basic straight bets on football and basketball may still account for the majority of the action you take in. However, each of those sports offers a limited season. There are far too many gaps in the sports betting calendar to fill by sticking with the basics.

If you are going to run and manage your bookie business like an independent sportsbook, then you will need a betting board that runs the gambit in betting options. One of the biggest benefits you get from your PPH service is easy access to fast and sharp betting lines for a wide array of sports and sporting events.

The only limit is you when it comes to building out your betting board. A smart business owner never wants to see one of their customers turn to a competitor for something they do not offer. As a private bookmaker, you never want to give any of your sports betting customers a reason to turn to another betting source to wager on something that was not on your board.

Another very important benefit derived from the low, weekly per head fee you pay is the ability to set and move your one betting lines at a moments notice. You can easily make changes to your betting board that best meet your business needs.

How to Become a Full-Service Pay Per Head Sportsbook

If you click onto any of the top commercial sportsbook websites these days, you will find a site that offers sportsbook services as well as other online gambling options. To consider yourself a full-service sportsbook, your online menu should offer:

1. An expanded sportsbook with access to both major and secondary sports. This should include both US and international leagues.
2. A racebook for horse racing with access to every North American track as well as key racing venues and major graded stakes events in the UK, Dubai and Japan.
3. An online casino equipped with slots, video poker, electronic table games and live-dealers for popular table games such as Blackjack, Roulette and Baccarat.

The ultimate goal is to become that one-stop shop for all of your customers’ online gambling needs. This is where your pay per head service really earns their keep since the added software applications for a racebook and online casino are normally included in your per head fee. Even if you have to pay a few more dollars a week to access the top price per head plan, it is well worth it. In the long run, this will help build year-round profit that meets or hopefully exceeds your personal financial goals.

Work for Today, Plan for The Future

When you are in a multi-billion-dollar industry with solid growth trends, your future potential is basically unlimited. Once you decide how you want to shape your independent sportsbook in the short term, you need to put the proper plans in place to grow and expand that business over the long haul.

Any business that stands still long enough will eventually start slipping backwards. You should be able to define your customer base in terms of your ideal sports bettor. Some bookies want the high rollers that add much more risk vs. reward to the equation. Other bookies are looking for recreational bettors that become very predictable with their betting strategy and habits.

Whether you are content to going it alone or looking to develop a team of sub-agents to expand your reach, you need to actively manage the day-to-day operation while putting the right plans in place for long-term success.

The term “Price Per Head” pertains to access to a private bookie software solutions package that charges a weekly fee for active betting customers. In actuality, a price per head service is a private bookmaker’s silent business partner that is responsible for handling the day-to-day administrative end of the operation.

This administrative solutions package also provides all the necessary business tools needed to successfully run and manage an independent sportsbook at a low, fixed cost. A quality price per head site can also dramatically lower the barrier to entry for anyone looking to book sports bets.

Taking Your Bookie Business Online

The first step to starting your own bookie business is gathering enough customers to get things off the ground. You will also need some cash reserves to cover the early action coming in. The next step and probably the most important business decision you will ever make is finding the right price per head shop.

One you find a site that meets all your business needs, you can sign on with that online sports betting software provider even with just a handful of sports betting customers. Their turnkey software package is designed to grow and expand right along with your overall customer base. Whether you have five customers or 500, these tailored software solutions provide everything you need to successfully run and manage an independent sportsbook. Most price per head sites will provide an account manager that can walk you through the simple steps to taking your bookie business online. Once you set up an online account profile for each of your betting customers you are ready to start booking bets.

Building Your Online Presence

Along with the necessary online software solutions to process all the daily transactions that go into a business of this nature, your price per head shop can also set you up with your own online betting website.

Every PPH sportsbook service can provide a rather generic setup where the only point of difference is your business name. This will work to a certain extent. The top price per head providers can design and maintain a custom website that has been specifically built to meet your business needs. Any added cost in the per head rate for this feature is well worth the investment since your most important marketing tool for growing and expanding your bookie business is a highly professional online presence.

Private bookies may not directly compete against the big commercial offshore sportsbooks operating online, but you still need the right business tools to help level the playing field. Offering a professional online sports betting website that can rival what the big books offer is very important. It can also go a long way towards reaching that critical mass of weekly betting action that can make your bookie business a success in both the short term and over the long haul.

Along with your own customer website that is hosted by your price per head service, you can also employ targeted online social media outlets to market your bookmaking services. One of the most important aspects of your online business presence other than professionalism is consistency in all of your marketing materials. You need to create the look of a leader that can attract today’s highly sophisticated sports bettors to your bookmaking services.

Expanding Your Bookie Revenue Streams

Anyone involved in the sports betting industry knows that football both in the college ranks and the NFL is the biggest draw for betting action. Unfortunately, the season only lasts around five months. Basketball is next on the list, but that sport is off the board more than four months a year. With the help of your price per head service, you can expand your revenue stream to all 12 months with the following additions to the lineup:

• An expanded betting board
• A racebook for horses featuring an extensive list of tracks
• An online casino equipped with slots, other video gaming options and live-dealer table games

As part of the low, weekly price per head fee you already pay for active betting customers your PPH sportsbook service offers fast and easy access to betting lines and odds for a wide variety of sporting events.

Today’s avid sports bettors are looking for more betting options outside the major US sports leagues. Interest in international leagues and global sporting events continues to grow. Building out your betting board to rival what the big online books have on their board will ensure that none of your betting customers look elsewhere to place a bet on something you did not offer.

Betting on horses goes hand-in-hand with betting on sports, so why not build year-round revenue with your own racebook. With fast and easy access to over 80 different tracks in North America alone, there is always a venue offering a daily race card for betting action. You can also turn a nice profit on horse racing’s Triple Crown series highlighted by the Kentucky Derby, the annual Breeders’ Cup in early November and all the other major graded stakes events on the yearly racing calendar. Casino gambling is big business across the nation and around the globe. Highly advanced software applications can bring the excitement of a Las Vegas casino to your betting customer’s desktop, laptop and mobile handheld device. While slots and other video gambling games still account for the lion’s share of betting action, the true players in the game love to try their luck on popular table games such as Blackjack, Roulette and Baccarat. One of the fastest growing segments of online casinos is live-dealer table games. This special application offers real dealers that are available 24 hours a day, every day of the year.

Long-Term Bookie Business Strategies

Anyone in business for themselves is looking for long-term financial stability. Making money in the short term with your bookie business is great, but with the proper planning and execution, you can build a book that can deliver some very lucrative returns year-after-year.

The first and most important strategy is finding the right price per head shop for your particular business goals. The top PPH sportsbook services know that their long-term success is directly tied to the long-term success of their bookie agents. They are willing to make the necessary investments that keep you way ahead of the curve in what can be a rather competitive and volatile business environment. Nobody can afford to rest on their laurels given just how fast things change.

Another important strategy for long-term success is a serious commitment to your craft. The better you become at booking bets and providing that much higher level of customer service the big books simply cannot match, the more profitable your business will become. It is not all about the quantity of customers you service, rather the quality of your overall customer base.

The final strategy is becoming that full-service bookmaker that can meet all of your customer’s online gambling needs. You already have all the business tools you need for long-term success at your disposal. You need to make the most out of that weekly price per head fee you pay.

Whether it is your custom online business presence or the added revenue streams, your price per head provider is that silent business partner that can help you take your bookie business to a whole new level that is beyond your wildest expectations.

Gambling in any number of forms remains as popular as ever on a worldwide basis. Whether it is at a land-based sportsbook in a casino hotel and resort on the Las Vegas Strip or online at a sports betting website, the power behind it all is specific bookmaking software.

Software applications continue to evolve in an ever-changing business environment. The overall gaming industry is also evolving through continued advances in technology that take a highly innovative approach to doing business. While there are specific applications depending on the type of betting taking place, all bookie software is related in one form or another.

One facet of the sports betting industry that has benefited the most from these rapid advances is the private bookmaker. Advanced bookie software solutions have been made extremely affordable through the Pay Per Head business model. For one low, weekly fee for each active betting customer, a private bookie can offer a full complement of online betting options.

Sportsbook Software

The basic business behind any bookmaking operation is sports. There have been sports bookies as long as sports have been played. While the days of taking bets on the phone in some smoky backroom of the local pool hall are pretty much dead and gone, the private bookmaking business for betting on sports still accounts for close to two-thirds of all the sports betting revenue in the United States alone.

Given the overall size of the independent sportsbook industry, it is no wonder that the Pay Per Head sports betting software industry continues to grow at a rapid pace as well. One of the biggest factors fueling this growth is a highly sophisticated online sports betting software solutions package that can rival even the biggest commercial offshore sportsbooks operating online.

As a cost-efficient turnkey way to start a private bookie business, the only thing needed to get things off the ground is some startup capital and some betting customers. A quality price per head shop can take care of all the rest. Along with advanced software applications to process the day-to-day transactions that go into a business of this nature, a quality pay per head provider can set a bookie up with:

• An online betting website to promote a bookmaking service
• Fast and sharp betting lines to build out a professional betting board
• Real-time business analytics that help to successfully run and manage the overall operation

This extensive bookie software solutions package is not only easy to use for both booking agent and their sports betting customers, it is highly secure to ensure that every online transaction is conducted in a safe and secure viral environment.

The top PPH services in business today are backed by sports betting experts with many owners considered to be pioneers of the overall online sports betting industry.

The biggest edge the private bookie has over the big commercial online sportsbooks is the higher level of customer service and personal attention to detail that the competition simply cannot match. Price per head bookie software solutions are designed to level the playing field against the big online books with the right technical applications to mirror their advanced services.

Racebook Software

One of the first expansions outside of bookie software for sports was an application for booking bets on horse racing. As a highly profitable companion revenue stream to betting on sports, price per head shops offer everything a bookie needs to run and manage their own racebook for horses.

Today’s racebook software offers easy access to every North American race track running a daily card with expanded capabilities to bet on horses on an international level. One of the best aspects of developing this revenue stream is availability. The football season lasts six months. The basketball season expands to eight months. Horse betting is a year-round activity with any number of major graded races on the weekend slate just about every week of the year.

Almost every sports bettor takes interest in the Triple Crown racing series headed by the Kentucky Derby every May at Churchill Downs. Most bettors will also take an active interest in the annual running of the two-day Breeders’ Cup in early November.

There are some multi-million purses up for grabs with high-profile races highlighted by the $9 million Pegasus World Cup in late January. The UK offers a steady supply of high-dollar betting events and some of the biggest prize purses up for grabs are in the Japan Racing Association.

While it is the job of the private bookmaker to cultivate their horse racing business, there is no shortage of opportunities to bring in some weekly action with the support of a comprehensive racebook software application.

Once again, ease of use ranks high on the list along with the following features and benefits:

• Access to daily race cards at over 70 North American tracks
• Access to major graded international stakes races
• Full betting options, including exotics and daily doubles
• Mobile platform betting as well as toll-free phone betting

Casino Software

Another highly profitable revenue stream for independent bookmakers is online casino gambling. There are any number of online gambling sites offering access to slots, video poker and table games. However, those sites are still limited since they do not have the added dimension of sports and horse betting.

The online sportsbook industry seized the opportunity to expand their presence in the online casino industry by offering a betting application on their websites. The Pay Per Head industry followed suit by developing a software application that brings online casino gambling to a private bookie’s arsenal of betting options.

This is just another way that private bookies continue to level the playing field against the big books. By establishing an independent book as a full-service, one-stop shop for anyone’s online gambling needs, the private bookie has the opportunity to keep all of their betting customers completely satisfied.

Online casino software solutions offer the following features and benefits:

• Hundreds of slot machine offerings
• Video poker and other electronic gambling games
• Popular table games such as Blackjack, Roulette, Craps and Baccarat
• Live dealer options for table games

The final item on the list is probably the fastest growing segment of the online casino gambling industry. Advanced software applications have made online live-dealer table games the closest things to Las Vegas a gambler can find.

From the comfort of a desktop, laptop or mobile handheld device, players can capture all the excitement of betting on their favorite casino table games. Live dealers run the games and the selection of betting options continues to expand with each passing year.

Bookie Software Closing Observations

Summarizing bookie software, there has never been a better time to successfully run and manage an independent bookmaking operation. The pay per head business model has dramatically reduced the barriers to entry with their turnkey approach to providing the necessary bookie software solutions.

Low cost pricing options combined with full customer support gives a private bookie that silent business partner that can cover the administrative end of the operation. This gives bookmakers far more time to devote their efforts to the sales and marketing end of things. With the right tools in place, the path to success both in the short term and over the long haul is about as clear as it gets.

Sports bettors in the United States are familiar with the land-based sportsbooks located in the big casino properties on the Las Vegas Strip. Recent expansion beyond the state of Nevada into new sports betting markets in New Jersey, Mississippi and Delaware just to name a few have helped to grow and expand the overall sports betting market in the US.

Another highly popular way to bet on sports is through the betting sites of big, commercial online sportsbooks catering to US players. Given the combination of both land-based and commercial online sportsbooks, one might get the impression that making money as an independent sportsbook agent would be tough to do.

The reality of the sports betting industry in the US dictates that private bookies running and managing an independent bookmaking operation still handle close to two-thirds of all the sports bets placed in the country. Aided by a Pay Per Head business model for bookie sports betting software solutions, the barriers to entry actually remain rather low.

Private Sportsbook Agents

Working for yourself has been the American dream ever since this country first gained its independence close to 250 years ago. Unfortunately, running a successful business that can meet your financial needs over the long haul is not as easy as it seems.

The two key ingredients needed to start any new business are supply and demand. It has already been determined that the supply of sports bettors in the US is at an all-time high. With this high demand, it has also been noted that today’s sophisticated sports bettor is looking for a higher level of customer service and personal attention to their online betting account that the big, commercial sportsbooks cannot supply.

This opens the door wide open for a private sportsbook agent working with the right price per head bookie software solutions package. As a private bookmaking agent, you can supply the higher level of customer service that today’s sports bettor is looking for. Best of all, you can basically hand-pick the sports betting customer base that you wish to work with.

Your PPH service’s operating system is designed to handle the day-to-day transactions that go into booking sports bets. This creates a situation that lets you spend most of your time building and growing your overall customer base to best meet your specific business goals.

Making Money as a Private Sportsbook Agent

Successfully running and managing your own independent bookmaking operation as a sportsbook agent still requires hard work and careful planning. Working with the right price per head shop is a big part of the equation, but so is staying way ahead of all the daily betting action coming in. Even the best sports betting software solutions will be worthless if you do not learn how to use them.

The Pay Per Head business model is designed to be easy to operate in a very turnkey fashion. Real time analytics through any number of business reports can help you track the betting action on a daily, weekly and monthly basis. Individual online account profiles for each of your betting customers allow you to drill down as deep as you want into these stats. The ability to set and move your own betting lines as well as change your betting board to best meet your needs is a crucial aspect of sportsbook management.

The burden of making money as a sportsbook agent still falls squarely on your shoulders, but your chances for success are increased dramatically if you work with your price per head shop as a valued business partner.

Increasing a Sportsbook Agent’s Hold Percentage

The basic way any bookmaker makes money is the difference between the winning bets paid out and the losing bets collected plus the 10 percent commission charged. The difference between the two is often times referred to as a agent’s hold percentage. A few of the basic factors that affect a hold percentage are as follows:

• Total Weekly Betting Volume
• Balance Betting on Either Side of a Bet
• Betting Limits on an Individual Basis
• Betting Options on an Agent’s Total Betting Board

All four of these areas need to be addressed on a regular basis to create a hold percentage that can meet and hopefully exceed your overall profit goals.

Every single industry across the United States and around the world has been impacted by technology. More specifically, advanced online technology in conjunction with the internet. This evolution over the past few decades has dramatically changed the way we do business today.

It was not that long ago that gambling at a casino resort was limited to the state of Nevada. Las Vegas quickly grew to become the gambling capital of the world with some of the biggest and most famous casino resorts on the famous Strip.

These days, gambling has not only expanded across the country through land-based casino resorts and race tracks. It is now available wherever there is access to the internet.

Origins of Sports Gambling Software

Las Vegas was also known as the sports betting capital of the world for its proliferation of land-based sportsbooks located in most casino resorts. Sports betting also existed online with the expansion of offshore sportsbooks in certain Caribbean and Central America countries in the early 1990’s. Many of these books successfully tapped into the US sports betting market despite the federal government’s attempts to prohibit sports betting in the country.

Along with land-based books in Las Vegas and online through a wide variety offshore books, the local bookie still commanded the lion’s share of the revenue generated by people betting on sports. The tools of the trade early in the private bookie industry were a phone, paper and pen. Their primary market consisted of local bars, social clubs and pool halls.

Flash forward to today’s sports betting industry in the US and nothing has really changed except how sports bets are placed. Recent changes in the law have opened the gateway to land-based sports betting in a number of states such as New Jersey, Delaware, Mississippi and Pennsylvania with many more to come. The online sportsbook business is still booming with a grocery list of options for US players.

However, the biggest share of the sports betting market still belongs to the private bookie with the help of an online sports betting software solutions provider.

Pay Per Head Sports Betting Software

The main reason why independent bookmakers still dominate the sports betting industry is the online business model for booking bets. Just as the offshore sportsbooks developed specific software applications to take their business online, other software developers turned their attention to online sports betting solutions tailored towards a private bookie.

Known as “Pay Per Head”, a private bookie can contract all the business tools needed to run their operations online. The startup cost is minimal and the proper bookie software solutions can be obtained for a low, weekly fee for each active sports betting customers. Also known as price per head shops, these bookie software solutions have specifically been designed to help the private bookmaker level the playing field with the big commercial online sportsbooks.

Continuing advances in pay per head sports betting software have further refined the entire process to help fuel growth in this segment of the sports betting industry. Today’s highly sophisticated sports bettor is looking for a higher level of customer service and attention to detail that a private bookie can provide and a big books could never match.

The Nuts and Bolts of Pay Per Head Bookie Software

The typical pay per head site will present their online sports betting software solutions package in terms of features and benefits.

Some of the most basic features include:

• Online Sports Betting Bookie Dashboard
• Account Profiles for All Sports Betting Cliental
• Fast Access to Sports Betting Lines and Odds
• Real-Time Business Analytics Through Activity Reports

Once a bookie business goes online with a pay per head provider, the entire process of booking bets becomes completely automated and turnkey on a 24-hour a day basis, every day of the year. All the vital information is stored on a database that is operated with a very high level of redundancy. The operating system is also designed with security features that ensure that every online transaction is completed in a safe and secure manner.

When it comes to the most important benefits that pay per head bookie software can provide, the short list would look as follows:

• Cost Efficient Business Model
• Applications for Multiple Revenue Streams
• 24-7 Customer Support
• Mobile Betting Platform for Handheld Devices
• Advanced Online Marketing Tools

Successfully running and managing an independent sportsbook still takes hard work and dedication. A quality pay per head provider can fill the role of the silent business partner handling the operational end of things. This will free up more time for building and growing the business with a specific marketing plan.

The best price per head shops in business today understand the concept that their future financial health and prosperity is directly tied to their bookie agent’s long-term success.

Other Pay Per Head Gambling Software Applications

What really adds value to the pay per head business model for private bookies is software applications that can generate multiple streams of revenue. As part of the weekly fee paid for active sports betting customers, the private bookie can expand their services to horse betting with an online racebook as well as casino gambling with online access to slots, video poker and table games.

One way that a private bookie can level the playing field with the big online sportsbooks is by becoming a full-service bookmaker. Along with an expended sports betting board with a wide variety of options, a racebook for horses and an online casino covers any customer’s online gambling needs. Offering all three online gambling services is also the perfect way to fill the seasonal gaps in the sports betting calendar.

Horse betting is a year-round activity given the sheer number of race tracks running a daily card in North America alone. Online casino gambling mirrors a land-based venue with slots, video poker and other electronic gambling games. The fastest growing segment of gambling online is specialized software offering access to live-dealer table games. Customers can interact with an actual dealer as well as other players at their table. Blackjack, Roulette and Baccarat are the three biggest live-dealer offerings.

Summarizing Gambling Software Solutions for Private Bookmakers

It would be next to impossible for any private bookie to duplicate the gambling software applications offered by pay per head services given the prohibitive start-up cost. The barriers to entry becoming a private bookie are extremely low as compared to starting any number of other independent businesses. The low, weekly price per head fee is a highly cost-effective way to acquire all the necessary business tools needed to run a sports bookmaking business.

Any apprehension towards taking a start-up bookie business online can easily be resolved by taking these pay per head software solutions for a test drive. Most quality PPH services offer a free trial period to decide if their software solutions are a good fit for a bookie’s specific business needs.

Most of these online sports betting software packages are turnkey and extremely easy to navigate. As a big plus, they are also supported by a trained customer service teams with experience in the online sports betting industry.

Anything charged on a ‘per head’ basis implies that there will be a cost for each individual involved in using a specific product or service. An all-you-can eat buffet at a restaurant or a per person tax related to an offered service immediately come to mind.

The term ‘pay per head’ is also related to the online sports betting industry. This is the weekly fee that is charged for access to online sports betting software often used by private bookies to run a bookmaking operation. Sometimes this particular business model for leasing online sports betting software applications can be presented as a “price per head” service fee. The software package is also known as “online sports betting solutions.”

Regardless of how it is presented by the various companies offering these services, a private bookie can successfully run and manage an independent sportsbook by simply paying a low, weekly per head few for each sports bettor utilizing the online sports betting application.

Pay Per Head Features

Given the complexities of running an online bookie business, you need to have the proper business tools in place. The main function of pay per head is to process all the various daily transactions that go into a business of this nature as a low-cost alternative to duplicating these software solutions on your own. Given the basic economies of scale associated with the pay per head business model, the more sports betting customers you serve, the more cost efficient your operation will be.

Some of the most basic features included in pay per head online bookie solutions are:

• An online interface for placing sports bets
• A mobile betting platform for handheld sports betting applications
• Easy access to a line setting service to build out your betting board
• Backend software access for key business reports

This list just scratches the surface when it comes to all the features included in a quality pay per head plan. Two very important things to always keep in mind are that all price per head shops are not equal and price should never be a major determining factor in which PPH service you choose.

Pay Per Head Benefits

There are more than enough pay per head providers trying to sell their services by price alone. If something seems to be too good to be true, cross that PPH service off the list. If you are just starting your bookie business, paying a higher price for a premium pay per head plan might appear to be overkill. However, having access to all the primary benefits now will allow you to grow into the role.

The last thing you want is to get hit with added fees and hidden costs when you need to add a service to a list. For example, receiving bet alerts in real time may be included in certain plans, but treated as an add-on cost in others. Whether you are booking five bets a day or 500, you will always want to stay way out in front of the betting action coming in.

The most important aspect of your bookie business is the ability to market your services online. Some PPH services will provide a generic online betting portal with your business name the only customized part of the site. Other price per head shops employ an in-house design team that can fully customize your company website to meet your specific business needs. They will also maintain that site as the host company.

Since the majority of sports bets are placed online these days, you need a highly professionalized online presence that can attract sports bettors to your services. Your built-in edge against the big commercial online sportsbooks is the higher level of customer service and attention to detail that you can provide.

However, if you have a third-rate website that looks like it was designed by your nephew in grade school, you will be viewed as a third-rate bookie.

The Right Pay Per Head Service

Finding the right price per head shop that can meet all of your business needs will be the most important business decision you will need to make as a private bookmaker. Making the right decision right out of the gate will save you hours of frustration and aggravation further down the road.

When you think of your pay per head service as a crucial but silent business partner, it will help to keep things in their proper perspective.