The sports betting industry is booming all across the United States as well as on a global scale. As more and more states turn to land-based sportsbooks and online sports betting as a way to increase tax revenue, more and more sports fans are beginning to bet on the games they use to just watch.

A big part of the sports betting industry is all the big commercial offshore sportsbooks taking action online. However, what most people do not realize is that the private bookie running and managing an independent sportsbook still accounts for over two-thirds of the country’s betting action.

The main reason why private bookmakers remain in high demand is the higher level of customer service and attention to detail they can provide. Another big factor driving this demand is the much higher level of sophistication private bookies bring to the table with the help of a Pay Per Head online sports betting software provider.

What is a Pay Per Head Sportsbook?

The term ‘pay per head’ refers to the bookie software business model of charging one, low weekly fee per active betting customer for all the online software solutions needed to book sports bets. There are no upfront costs for the booking agent other than an initial deposit to cover the first few weeks of pay per head fees depending on their active customer base.

Pay per head bookie software solutions offer the following basic benefits:

1. Turnkey Business Solution
2. Safe and Secure Online Transactions
3. Fast and Easy Access to Betting Lines
4. Online Dashboard With Real Time Business Analytics

This is just the short list of what today’s best pay per head providers bring to the table at a very manageable weekly per head cost. It would be next to impossible to start your own online bookie business if you had to acquire all of these services on your own. The pay per head online sport betting software you will be working with is modeled after the same software the big commercial books use to power their million-dollar websites.

Booking Bets vs. Running a Sportsbook

The days of booking sports bets in the back room of the local pool hall, sports bar or social club are pretty much dead and gone. These locales are still a great source for finding sports bettors, but taking your bookmaking business online with the help of a PPH service is simply part of keeping up with the times.

Automation through online technology has completely revolutionized almost every industry. Most sports bets are placed online through the use of a desktop, laptop or handheld mobile device. Even if you have a few old-timers looking to place a bet by the phone, their betting account will still be managed online.

To build a successful private bookie business, you need to think of your operation as an independent sportsbook. As a pay per head sportsbook, you will have all the tools necessary to level the playing field against the big commercial online books as well as any land-based sportsbooks that may be located near your base of operation. The higher level of customer service and personal attention to detail is what separates you from outside competition.

Your pay per head provider can help you create a highly professional online presence that can attract sports bettors to your bookmaking services. Your online sports betting website has been designed to mirror what the big books offer online. This is what adds that high level of professionalism to your bookie business.

https://www.youtube.com/watch?v=rQegrT9qUUI

Building Out Your Sportsbook Betting Board

One of the common mistakes that struggling bookies make is offering a limited betting board. Basic straight bets on football and basketball may still account for the majority of the action you take in. However, each of those sports offers a limited season. There are far too many gaps in the sports betting calendar to fill by sticking with the basics.

If you are going to run and manage your bookie business like an independent sportsbook, then you will need a betting board that runs the gambit in betting options. One of the biggest benefits you get from your PPH service is easy access to fast and sharp betting lines for a wide array of sports and sporting events.

The only limit is you when it comes to building out your betting board. A smart business owner never wants to see one of their customers turn to a competitor for something they do not offer. As a private bookmaker, you never want to give any of your sports betting customers a reason to turn to another betting source to wager on something that was not on your board.

Another very important benefit derived from the low, weekly per head fee you pay is the ability to set and move your one betting lines at a moments notice. You can easily make changes to your betting board that best meet your business needs.

How to Become a Full-Service Pay Per Head Sportsbook

If you click onto any of the top commercial sportsbook websites these days, you will find a site that offers sportsbook services as well as other online gambling options. To consider yourself a full-service sportsbook, your online menu should offer:

1. An expanded sportsbook with access to both major and secondary sports. This should include both US and international leagues.
2. A racebook for horse racing with access to every North American track as well as key racing venues and major graded stakes events in the UK, Dubai and Japan.
3. An online casino equipped with slots, video poker, electronic table games and live-dealers for popular table games such as Blackjack, Roulette and Baccarat.

The ultimate goal is to become that one-stop shop for all of your customers’ online gambling needs. This is where your pay per head service really earns their keep since the added software applications for a racebook and online casino are normally included in your per head fee. Even if you have to pay a few more dollars a week to access the top price per head plan, it is well worth it. In the long run, this will help build year-round profit that meets or hopefully exceeds your personal financial goals.

Work for Today, Plan for The Future

When you are in a multi-billion-dollar industry with solid growth trends, your future potential is basically unlimited. Once you decide how you want to shape your independent sportsbook in the short term, you need to put the proper plans in place to grow and expand that business over the long haul.

Any business that stands still long enough will eventually start slipping backwards. You should be able to define your customer base in terms of your ideal sports bettor. Some bookies want the high rollers that add much more risk vs. reward to the equation. Other bookies are looking for recreational bettors that become very predictable with their betting strategy and habits.

Whether you are content to going it alone or looking to develop a team of sub-agents to expand your reach, you need to actively manage the day-to-day operation while putting the right plans in place for long-term success.

The term “Price Per Head” pertains to access to a private bookie software solutions package that charges a weekly fee for active betting customers. In actuality, a price per head service is a private bookmaker’s silent business partner that is responsible for handling the day-to-day administrative end of the operation.

This administrative solutions package also provides all the necessary business tools needed to successfully run and manage an independent sportsbook at a low, fixed cost. A quality price per head site can also dramatically lower the barrier to entry for anyone looking to book sports bets.

Taking Your Bookie Business Online

The first step to starting your own bookie business is gathering enough customers to get things off the ground. You will also need some cash reserves to cover the early action coming in. The next step and probably the most important business decision you will ever make is finding the right price per head shop.

One you find a site that meets all your business needs, you can sign on with that online sports betting software provider even with just a handful of sports betting customers. Their turnkey software package is designed to grow and expand right along with your overall customer base. Whether you have five customers or 500, these tailored software solutions provide everything you need to successfully run and manage an independent sportsbook. Most price per head sites will provide an account manager that can walk you through the simple steps to taking your bookie business online. Once you set up an online account profile for each of your betting customers you are ready to start booking bets.

https://www.youtube.com/watch?v=qYit16pIodk

Building Your Online Presence

Along with the necessary online software solutions to process all the daily transactions that go into a business of this nature, your price per head shop can also set you up with your own online betting website.

Every PPH sportsbook service can provide a rather generic setup where the only point of difference is your business name. This will work to a certain extent. The top price per head providers can design and maintain a custom website that has been specifically built to meet your business needs. Any added cost in the per head rate for this feature is well worth the investment since your most important marketing tool for growing and expanding your bookie business is a highly professional online presence.

Private bookies may not directly compete against the big commercial offshore sportsbooks operating online, but you still need the right business tools to help level the playing field. Offering a professional online sports betting website that can rival what the big books offer is very important. It can also go a long way towards reaching that critical mass of weekly betting action that can make your bookie business a success in both the short term and over the long haul.

Along with your own customer website that is hosted by your price per head service, you can also employ targeted online social media outlets to market your bookmaking services. One of the most important aspects of your online business presence other than professionalism is consistency in all of your marketing materials. You need to create the look of a leader that can attract today’s highly sophisticated sports bettors to your bookmaking services.

Expanding Your Bookie Revenue Streams

Anyone involved in the sports betting industry knows that football both in the college ranks and the NFL is the biggest draw for betting action. Unfortunately, the season only lasts around five months. Basketball is next on the list, but that sport is off the board more than four months a year. With the help of your price per head service, you can expand your revenue stream to all 12 months with the following additions to the lineup:

• An expanded betting board
• A racebook for horses featuring an extensive list of tracks
• An online casino equipped with slots, other video gaming options and live-dealer table games

As part of the low, weekly price per head fee you already pay for active betting customers your PPH sportsbook service offers fast and easy access to betting lines and odds for a wide variety of sporting events.

Today’s avid sports bettors are looking for more betting options outside the major US sports leagues. Interest in international leagues and global sporting events continues to grow. Building out your betting board to rival what the big online books have on their board will ensure that none of your betting customers look elsewhere to place a bet on something you did not offer.

Betting on horses goes hand-in-hand with betting on sports, so why not build year-round revenue with your own racebook. With fast and easy access to over 80 different tracks in North America alone, there is always a venue offering a daily race card for betting action. You can also turn a nice profit on horse racing’s Triple Crown series highlighted by the Kentucky Derby, the annual Breeders’ Cup in early November and all the other major graded stakes events on the yearly racing calendar. Casino gambling is big business across the nation and around the globe. Highly advanced software applications can bring the excitement of a Las Vegas casino to your betting customer’s desktop, laptop and mobile handheld device. While slots and other video gambling games still account for the lion’s share of betting action, the true players in the game love to try their luck on popular table games such as Blackjack, Roulette and Baccarat. One of the fastest growing segments of online casinos is live-dealer table games. This special application offers real dealers that are available 24 hours a day, every day of the year.

Long-Term Bookie Business Strategies

Anyone in business for themselves is looking for long-term financial stability. Making money in the short term with your bookie business is great, but with the proper planning and execution, you can build a book that can deliver some very lucrative returns year-after-year.

The first and most important strategy is finding the right price per head shop for your particular business goals. The top PPH sportsbook services know that their long-term success is directly tied to the long-term success of their bookie agents. They are willing to make the necessary investments that keep you way ahead of the curve in what can be a rather competitive and volatile business environment. Nobody can afford to rest on their laurels given just how fast things change.

Another important strategy for long-term success is a serious commitment to your craft. The better you become at booking bets and providing that much higher level of customer service the big books simply cannot match, the more profitable your business will become. It is not all about the quantity of customers you service, rather the quality of your overall customer base.

The final strategy is becoming that full-service bookmaker that can meet all of your customer’s online gambling needs. You already have all the business tools you need for long-term success at your disposal. You need to make the most out of that weekly price per head fee you pay.

Whether it is your custom online business presence or the added revenue streams, your price per head provider is that silent business partner that can help you take your bookie business to a whole new level that is beyond your wildest expectations.

Gambling in any number of forms remains as popular as ever on a worldwide basis. Whether it is at a land-based sportsbook in a casino hotel and resort on the Las Vegas Strip or online at a sports betting website, the power behind it all is specific bookmaking software.

Software applications continue to evolve in an ever-changing business environment. The overall gaming industry is also evolving through continued advances in technology that take a highly innovative approach to doing business. While there are specific applications depending on the type of betting taking place, all bookie software is related in one form or another.

One facet of the sports betting industry that has benefited the most from these rapid advances is the private bookmaker. Advanced bookie software solutions have been made extremely affordable through the Pay Per Head business model. For one low, weekly fee for each active betting customer, a private bookie can offer a full complement of online betting options.

Sportsbook Software

The basic business behind any bookmaking operation is sports. There have been sports bookies as long as sports have been played. While the days of taking bets on the phone in some smoky backroom of the local pool hall are pretty much dead and gone, the private bookmaking business for betting on sports still accounts for close to two-thirds of all the sports betting revenue in the United States alone.

Given the overall size of the independent sportsbook industry, it is no wonder that the Pay Per Head sports betting software industry continues to grow at a rapid pace as well. One of the biggest factors fueling this growth is a highly sophisticated online sports betting software solutions package that can rival even the biggest commercial offshore sportsbooks operating online.

As a cost-efficient turnkey way to start a private bookie business, the only thing needed to get things off the ground is some startup capital and some betting customers. A quality price per head shop can take care of all the rest. Along with advanced software applications to process the day-to-day transactions that go into a business of this nature, a quality pay per head provider can set a bookie up with:

• An online betting website to promote a bookmaking service
• Fast and sharp betting lines to build out a professional betting board
• Real-time business analytics that help to successfully run and manage the overall operation

This extensive bookie software solutions package is not only easy to use for both booking agent and their sports betting customers, it is highly secure to ensure that every online transaction is conducted in a safe and secure viral environment.

The top PPH services in business today are backed by sports betting experts with many owners considered to be pioneers of the overall online sports betting industry.

The biggest edge the private bookie has over the big commercial online sportsbooks is the higher level of customer service and personal attention to detail that the competition simply cannot match. Price per head bookie software solutions are designed to level the playing field against the big online books with the right technical applications to mirror their advanced services.

https://www.youtube.com/watch?v=YQA5zfl21mI

Racebook Software

One of the first expansions outside of bookie software for sports was an application for booking bets on horse racing. As a highly profitable companion revenue stream to betting on sports, price per head shops offer everything a bookie needs to run and manage their own racebook for horses.

Today’s racebook software offers easy access to every North American race track running a daily card with expanded capabilities to bet on horses on an international level. One of the best aspects of developing this revenue stream is availability. The football season lasts six months. The basketball season expands to eight months. Horse betting is a year-round activity with any number of major graded races on the weekend slate just about every week of the year.

Almost every sports bettor takes interest in the Triple Crown racing series headed by the Kentucky Derby every May at Churchill Downs. Most bettors will also take an active interest in the annual running of the two-day Breeders’ Cup in early November.

There are some multi-million purses up for grabs with high-profile races highlighted by the $9 million Pegasus World Cup in late January. The UK offers a steady supply of high-dollar betting events and some of the biggest prize purses up for grabs are in the Japan Racing Association.

While it is the job of the private bookmaker to cultivate their horse racing business, there is no shortage of opportunities to bring in some weekly action with the support of a comprehensive racebook software application.

Once again, ease of use ranks high on the list along with the following features and benefits:

• Access to daily race cards at over 70 North American tracks
• Access to major graded international stakes races
• Full betting options, including exotics and daily doubles
• Mobile platform betting as well as toll-free phone betting

Casino Software

Another highly profitable revenue stream for independent bookmakers is online casino gambling. There are any number of online gambling sites offering access to slots, video poker and table games. However, those sites are still limited since they do not have the added dimension of sports and horse betting.

The online sportsbook industry seized the opportunity to expand their presence in the online casino industry by offering a betting application on their websites. The Pay Per Head industry followed suit by developing a software application that brings online casino gambling to a private bookie’s arsenal of betting options.

This is just another way that private bookies continue to level the playing field against the big books. By establishing an independent book as a full-service, one-stop shop for anyone’s online gambling needs, the private bookie has the opportunity to keep all of their betting customers completely satisfied.

Online casino software solutions offer the following features and benefits:

• Hundreds of slot machine offerings
• Video poker and other electronic gambling games
• Popular table games such as Blackjack, Roulette, Craps and Baccarat
• Live dealer options for table games

The final item on the list is probably the fastest growing segment of the online casino gambling industry. Advanced software applications have made online live-dealer table games the closest things to Las Vegas a gambler can find.

From the comfort of a desktop, laptop or mobile handheld device, players can capture all the excitement of betting on their favorite casino table games. Live dealers run the games and the selection of betting options continues to expand with each passing year.

Bookie Software Closing Observations

Summarizing bookie software, there has never been a better time to successfully run and manage an independent bookmaking operation. The pay per head business model has dramatically reduced the barriers to entry with their turnkey approach to providing the necessary bookie software solutions.

Low cost pricing options combined with full customer support gives a private bookie that silent business partner that can cover the administrative end of the operation. This gives bookmakers far more time to devote their efforts to the sales and marketing end of things. With the right tools in place, the path to success both in the short term and over the long haul is about as clear as it gets.

Sports bettors in the United States are familiar with the land-based sportsbooks located in the big casino properties on the Las Vegas Strip. Recent expansion beyond the state of Nevada into new sports betting markets in New Jersey, Mississippi and Delaware just to name a few have helped to grow and expand the overall sports betting market in the US.

Another highly popular way to bet on sports is through the betting sites of big, commercial online sportsbooks catering to US players. Given the combination of both land-based and commercial online sportsbooks, one might get the impression that making money as an independent sportsbook agent would be tough to do.

The reality of the sports betting industry in the US dictates that private bookies running and managing an independent bookmaking operation still handle close to two-thirds of all the sports bets placed in the country. Aided by a Pay Per Head business model for bookie sports betting software solutions, the barriers to entry actually remain rather low.

Private Sportsbook Agents

Working for yourself has been the American dream ever since this country first gained its independence close to 250 years ago. Unfortunately, running a successful business that can meet your financial needs over the long haul is not as easy as it seems.

The two key ingredients needed to start any new business are supply and demand. It has already been determined that the supply of sports bettors in the US is at an all-time high. With this high demand, it has also been noted that today’s sophisticated sports bettor is looking for a higher level of customer service and personal attention to their online betting account that the big, commercial sportsbooks cannot supply.

This opens the door wide open for a private sportsbook agent working with the right price per head bookie software solutions package. As a private bookmaking agent, you can supply the higher level of customer service that today’s sports bettor is looking for. Best of all, you can basically hand-pick the sports betting customer base that you wish to work with.

Your PPH service’s operating system is designed to handle the day-to-day transactions that go into booking sports bets. This creates a situation that lets you spend most of your time building and growing your overall customer base to best meet your specific business goals.

https://www.youtube.com/watch?v=YQA5zfl21mI

Making Money as a Private Sportsbook Agent

Successfully running and managing your own independent bookmaking operation as a sportsbook agent still requires hard work and careful planning. Working with the right price per head shop is a big part of the equation, but so is staying way ahead of all the daily betting action coming in. Even the best sports betting software solutions will be worthless if you do not learn how to use them.

The Pay Per Head business model is designed to be easy to operate in a very turnkey fashion. Real time analytics through any number of business reports can help you track the betting action on a daily, weekly and monthly basis. Individual online account profiles for each of your betting customers allow you to drill down as deep as you want into these stats. The ability to set and move your own betting lines as well as change your betting board to best meet your needs is a crucial aspect of sportsbook management.

The burden of making money as a sportsbook agent still falls squarely on your shoulders, but your chances for success are increased dramatically if you work with your price per head shop as a valued business partner.

Increasing a Sportsbook Agent’s Hold Percentage

The basic way any bookmaker makes money is the difference between the winning bets paid out and the losing bets collected plus the 10 percent commission charged. The difference between the two is often times referred to as a agent’s hold percentage. A few of the basic factors that affect a hold percentage are as follows:

• Total Weekly Betting Volume
• Balance Betting on Either Side of a Bet
• Betting Limits on an Individual Basis
• Betting Options on an Agent’s Total Betting Board

All four of these areas need to be addressed on a regular basis to create a hold percentage that can meet and hopefully exceed your overall profit goals.

Every single industry across the United States and around the world has been impacted by technology. More specifically, advanced online technology in conjunction with the internet. This evolution over the past few decades has dramatically changed the way we do business today.

It was not that long ago that gambling at a casino resort was limited to the state of Nevada. Las Vegas quickly grew to become the gambling capital of the world with some of the biggest and most famous casino resorts on the famous Strip.

These days, gambling has not only expanded across the country through land-based casino resorts and race tracks. It is now available wherever there is access to the internet.

Origins of Sports Gambling Software

Las Vegas was also known as the sports betting capital of the world for its proliferation of land-based sportsbooks located in most casino resorts. Sports betting also existed online with the expansion of offshore sportsbooks in certain Caribbean and Central America countries in the early 1990’s. Many of these books successfully tapped into the US sports betting market despite the federal government’s attempts to prohibit sports betting in the country.

Along with land-based books in Las Vegas and online through a wide variety offshore books, the local bookie still commanded the lion’s share of the revenue generated by people betting on sports. The tools of the trade early in the private bookie industry were a phone, paper and pen. Their primary market consisted of local bars, social clubs and pool halls.

Flash forward to today’s sports betting industry in the US and nothing has really changed except how sports bets are placed. Recent changes in the law have opened the gateway to land-based sports betting in a number of states such as New Jersey, Delaware, Mississippi and Pennsylvania with many more to come. The online sportsbook business is still booming with a grocery list of options for US players.

However, the biggest share of the sports betting market still belongs to the private bookie with the help of an online sports betting software solutions provider.

Pay Per Head Sports Betting Software

The main reason why independent bookmakers still dominate the sports betting industry is the online business model for booking bets. Just as the offshore sportsbooks developed specific software applications to take their business online, other software developers turned their attention to online sports betting solutions tailored towards a private bookie.

Known as “Pay Per Head”, a private bookie can contract all the business tools needed to run their operations online. The startup cost is minimal and the proper bookie software solutions can be obtained for a low, weekly fee for each active sports betting customers. Also known as price per head shops, these bookie software solutions have specifically been designed to help the private bookmaker level the playing field with the big commercial online sportsbooks.

Continuing advances in pay per head sports betting software have further refined the entire process to help fuel growth in this segment of the sports betting industry. Today’s highly sophisticated sports bettor is looking for a higher level of customer service and attention to detail that a private bookie can provide and a big books could never match.

The Nuts and Bolts of Pay Per Head Bookie Software

The typical pay per head site will present their online sports betting software solutions package in terms of features and benefits.

Some of the most basic features include:

• Online Sports Betting Bookie Dashboard
• Account Profiles for All Sports Betting Cliental
• Fast Access to Sports Betting Lines and Odds
• Real-Time Business Analytics Through Activity Reports

Once a bookie business goes online with a pay per head provider, the entire process of booking bets becomes completely automated and turnkey on a 24-hour a day basis, every day of the year. All the vital information is stored on a database that is operated with a very high level of redundancy. The operating system is also designed with security features that ensure that every online transaction is completed in a safe and secure manner.

https://www.youtube.com/watch?v=UPh0j2YGg7U

When it comes to the most important benefits that pay per head bookie software can provide, the short list would look as follows:

• Cost Efficient Business Model
• Applications for Multiple Revenue Streams
• 24-7 Customer Support
• Mobile Betting Platform for Handheld Devices
• Advanced Online Marketing Tools

Successfully running and managing an independent sportsbook still takes hard work and dedication. A quality pay per head provider can fill the role of the silent business partner handling the operational end of things. This will free up more time for building and growing the business with a specific marketing plan.

The best price per head shops in business today understand the concept that their future financial health and prosperity is directly tied to their bookie agent’s long-term success.

Other Pay Per Head Gambling Software Applications

What really adds value to the pay per head business model for private bookies is software applications that can generate multiple streams of revenue. As part of the weekly fee paid for active sports betting customers, the private bookie can expand their services to horse betting with an online racebook as well as casino gambling with online access to slots, video poker and table games.

One way that a private bookie can level the playing field with the big online sportsbooks is by becoming a full-service bookmaker. Along with an expended sports betting board with a wide variety of options, a racebook for horses and an online casino covers any customer’s online gambling needs. Offering all three online gambling services is also the perfect way to fill the seasonal gaps in the sports betting calendar.

Horse betting is a year-round activity given the sheer number of race tracks running a daily card in North America alone. Online casino gambling mirrors a land-based venue with slots, video poker and other electronic gambling games. The fastest growing segment of gambling online is specialized software offering access to live-dealer table games. Customers can interact with an actual dealer as well as other players at their table. Blackjack, Roulette and Baccarat are the three biggest live-dealer offerings.

Summarizing Gambling Software Solutions for Private Bookmakers

It would be next to impossible for any private bookie to duplicate the gambling software applications offered by pay per head services given the prohibitive start-up cost. The barriers to entry becoming a private bookie are extremely low as compared to starting any number of other independent businesses. The low, weekly price per head fee is a highly cost-effective way to acquire all the necessary business tools needed to run a sports bookmaking business.

Any apprehension towards taking a start-up bookie business online can easily be resolved by taking these pay per head software solutions for a test drive. Most quality PPH services offer a free trial period to decide if their software solutions are a good fit for a bookie’s specific business needs.

Most of these online sports betting software packages are turnkey and extremely easy to navigate. As a big plus, they are also supported by a trained customer service teams with experience in the online sports betting industry.

Anything charged on a ‘per head’ basis implies that there will be a cost for each individual involved in using a specific product or service. An all-you-can eat buffet at a restaurant or a per person tax related to an offered service immediately come to mind.

The term ‘pay per head’ is also related to the online sports betting industry. This is the weekly fee that is charged for access to online sports betting software often used by private bookies to run a bookmaking operation. Sometimes this particular business model for leasing online sports betting software applications can be presented as a “price per head” service fee. The software package is also known as “online sports betting solutions.”

Regardless of how it is presented by the various companies offering these services, a private bookie can successfully run and manage an independent sportsbook by simply paying a low, weekly per head few for each sports bettor utilizing the online sports betting application.

Pay Per Head Features

Given the complexities of running an online bookie business, you need to have the proper business tools in place. The main function of pay per head is to process all the various daily transactions that go into a business of this nature as a low-cost alternative to duplicating these software solutions on your own. Given the basic economies of scale associated with the pay per head business model, the more sports betting customers you serve, the more cost efficient your operation will be.

Some of the most basic features included in pay per head online bookie solutions are:

• An online interface for placing sports bets
• A mobile betting platform for handheld sports betting applications
• Easy access to a line setting service to build out your betting board
• Backend software access for key business reports

This list just scratches the surface when it comes to all the features included in a quality pay per head plan. Two very important things to always keep in mind are that all price per head shops are not equal and price should never be a major determining factor in which PPH service you choose.

https://www.youtube.com/watch?v=UPh0j2YGg7U

Pay Per Head Benefits

There are more than enough pay per head providers trying to sell their services by price alone. If something seems to be too good to be true, cross that PPH service off the list. If you are just starting your bookie business, paying a higher price for a premium pay per head plan might appear to be overkill. However, having access to all the primary benefits now will allow you to grow into the role.

The last thing you want is to get hit with added fees and hidden costs when you need to add a service to a list. For example, receiving bet alerts in real time may be included in certain plans, but treated as an add-on cost in others. Whether you are booking five bets a day or 500, you will always want to stay way out in front of the betting action coming in.

The most important aspect of your bookie business is the ability to market your services online. Some PPH services will provide a generic online betting portal with your business name the only customized part of the site. Other price per head shops employ an in-house design team that can fully customize your company website to meet your specific business needs. They will also maintain that site as the host company.

Since the majority of sports bets are placed online these days, you need a highly professionalized online presence that can attract sports bettors to your services. Your built-in edge against the big commercial online sportsbooks is the higher level of customer service and attention to detail that you can provide.

However, if you have a third-rate website that looks like it was designed by your nephew in grade school, you will be viewed as a third-rate bookie.

The Right Pay Per Head Service

Finding the right price per head shop that can meet all of your business needs will be the most important business decision you will need to make as a private bookmaker. Making the right decision right out of the gate will save you hours of frustration and aggravation further down the road.

When you think of your pay per head service as a crucial but silent business partner, it will help to keep things in their proper perspective.

Remember that:

• There is money to be made as a private bookie in a fast growing industry

• The right pay per head sports betting software solutions provider can make all the difference in the world

• Short and long-term success hinges on proper planning, business expansion and a strong commitment to the tasks at hand

The sports betting industry across the United States and around the globe has evolved into a multi-billion-dollar enterprise aided by major advances in online technology and specialized software applications. When you think of betting on sports, the average fan most likely defaults to Las Vegas as the biggest hub for placing bets. The top offshore sportsbooks operating online also account for a big chunk of the revenue generated by betting on sports along with the UK and Canadian books in the marketplace.

Even when you add up the amount of money bet on sports at land-based and online sportsbooks, it is still far less than that amount of money bet on sports through private bookmakers also known as bookies. The sports betting industry started with local bookies and it continues to expand behind the growth of this segment of the industry.

The Basics of Being a Bookie

Booking your own bets is rather easy to do. As long as you have the cash reserves to pay off winning bets, you can sit back and collect the standard 10 percent commission charged on the losing ones. Also know as “juice” or the “vig”, a bookie makes the majority of their money on that 10 percent spread between winners and losers.

The extra profit is referred to as a bookmaker’s hold percentage. The goal of any bookie is to balance out the money that is wagered on either side of a game while pocketing the juice on the losing side of those bets. In theory, this should be a simple way to make a living. The reality of this business is that sports bettors in general tend to lean towards favorites which often times creates a situation that can be very hard to balance. The good news is that upsets are very common in any sporting event which helps to tip the scales in the book’s favor.

Starting a Bookie Business

Other than the upfront cash reserves needed to cover any bets you need to pay out right away, the cost barriers to entry are rather low to start your own bookmaking business. All you really need are a few sports betting customers to get your business off the ground. A working knowledge of sports and the mechanics of betting on sports can be extremely helpful, but if you keep things really simple at the start, it is amazing how much you can learn through some practical experience.

Booking a few bets from your buddies for this Sunday’s NFL games is one thing. Successfully running and managing your own independent sportsbook as a private bookie is a whole other ball game. Back in the old days, the only business tools needed to run a book were a phone along with a pen and some paper. In today’s highly technical, computerized business environment, it takes a rather extensive number of tools to get the same job done.

https://youtu.be/UPh0j2YGg7U

Pay Per Head Bookie Software Solutions

The rise of the Internet over the past few decades has changed the way people do business in just about every industry across the board. Offshore sportsbooks in locations such as the Caribbean and Central America were able to expand their customer base on a global scale with a heavy concentration on the United States through the use of online betting venues. Along with that expansion, other offshore companies in the sports betting industry began to develop online betting solutions for private bookmakers.

These emerging sports betting software companies were referred to as Pay Per Head bookie service providers given the business model they employ.

The pay per head provider basically leases its online sports betting software solutions to private bookies by charging a weekly fee for every active betting customer. This has turned into an extremely affordable way to run your own independent sportsbook.

The top three attributes of the pay per head business model are:

• Affordable online sports betting software that is turnkey and easy to navigate

• Automated online sports betting through a customized bookie website

• Fast and easy access to betting lines from professional oddsmakers

Running Your Own Bookie Business

Even if you only have a handful of betting customers, it makes business sense to take your bookie operation online with a quality pay per head site. Not only does this automate the day-to-day transactions and administrative tasks that go into booking bets, it transfers the operational end of your private book to a PPH service located in a legal sports betting jurisdiction. This will help shield you from any existing legal issues that still cloud the waters.

Once you are up and running with a price per head shop, you can begin to devote the bulk of your time to building and growing your operation. One of the best things about running a private book is the ability to develop your own sports betting customer base. Some bookies only want to work with recreational bettors that take a very casual and conservative approach to their overall betting strategy. Other bookies are willing to dial up the risk with heavy bettors placing high-unit wagers.

Regardless of how you decide to shape your customer base, the right pay per head site can be instrumental in helping you achieve your business goals. One of the biggest benefits a PPH service does bring to the table is an online presence for your bookie operation.

Some providers will design and maintain a custom website that meets your specific needs. This can help you level the playing field with the big online sportsbooks in the industry. It will also allow you to fully exploit your biggest edge over competition- the higher level of customer service and attention to detail- that the big books will never be able to duplicate.

Achieving Success as a Bookie

You have a sufficient sports betting customer base and you also have the right pay per head site as your silent business partner. The road to long-term financial success as a private bookie hinges on your ability to use both to elevate your overall service to a higher level.

Too many bookies start getting lazy with some level of success. They rely way too heavily on football and basketball to drive their bottom-line profit. They become content with what they have right now with no real eye towards the future. Any business that stands still long enough will eventually start moving backwards.

You always have to keep in mind that you are running your own business and that takes hard work on a regular basis. Today’s highly sophisticated pay per head bookie software solutions offer a number of ways to build additional revenue streams leading to higher profits. Starting with an expanded betting board for sports, you can add online applications to run your own racebook for horse betting and an online casino equipped with slots, other video gaming options and live-dealer table games.

There are few businesses that you can start for basically no money down. Often times upfront costs can act as a barrier to entry for the average entrepreneur looking to start out on their own. The dream of owning your own business can come at a cost that is just too high to pay.

Suppose you could find a business model that is turn-key, free to start and easy to run with the help of the right software solutions. Now suppose that this independent business was in one of the fastest growing industries across the US and around the globe. If this sounds like something that might interest you, then you should take the time to explore the opportunity of running your own sportsbook with the help of Pay Per Head bookie software solutions.

Pay Per Head Online Sports Betting Solutions

The pay per head business model is built around the concept of low-cost online software that can process all the various transactions that go into running and managing your own independent sportsbook. There are no upfront costs and you only pay for what you use.

The actual term “pay per head” refers directly to the low weekly fee that you pay for fast and easy access to all the online business tools that are needed to be a private bookie. The best part of the deal is that you only have to pay that per head fee for each of your active sports betting customers. Whether you have five customers or 500, you will always know what your weekly cost of doing business will be.

https://www.youtube.com/watch?v=UPh0j2YGg7U

Getting Your Bookie Business Up and Running

Given the nature of sports betting, you will need a start-up cash reserve that is roughly two and a half times the weekly action you plan to take in. This can be thought of as working capital that can cover any weekly cash flow needs. Once you are up and running, your weekly profits will begin to build a cash reserve that can be used to run the business.

The most important thing you will need to get your bookie business started is customers. It does not take are large number of sports bettors to get things off the ground. Some of the most successful private bookies started out working with a small group of family, friends and acquaintances. Word of mouth and personal referrals are still the best way to grow any grassroots business. Once you have established yourself as a private bookie, you can focus your energy on growing and expanding that base with a set sales and marketing plan.

After you have developed a starting base of weekly betting customers, it is time to take your bookie business online with the help of a price per head shop. This will be one of the most important business decisions you will have to make. The goal is to find a pay per head provider that meets all of your business needs.

Features and Benefits of Pay Per Head Bookie Software

The main benefit that pay per head bookie software can provide is a completely automated approach to running and managing your own bookie business. The software is designed to process all of the daily, weekly and monthly transactions that take place. You will have daily betting action coming in, weekly settlement reports and monthly recaps for each of your betting customers as well as for your overall business as a whole.

A few of the individual features and benefits that come with the online sports betting software package include:

• A comprehensive bookie dashboard that gives you total control
• Individual account profiles for each of your betting customers
• Fast and easy access to a wide array of betting options
• An advanced online mobile betting platform
• An online business presence through a custom website

This is just a general overview of the most important aspects of your bookie software package. There are many other features and benefits that can make your business easier to run and manage on a day-to-day basis. The best part of the pay per head bookie business solution is a fixed cost per head for everything you need to be successful.

Pay Per Head Bookie Software in Action

As mentioned, you will have access to all the sports betting lines you need, when you need them. You will also have the ability to set and move your own betting lines while making changes to your online betting board to best meet your specific needs. Pay per head bookie software gives you a very high level of control that can always keep you way out in front of all the betting action coming in.

Online sports betting can be a very dynamic and sometimes volatile business that needs to be monitored and controlled. Having the ability to make instant moves and changes is just one way to accomplish this goal. Any betting or credit limits that you wish to put in place can be done through a mass edit option or on an individual basis through your account profiles.

It is far easier to capitalize on an opportunity ahead of time then trying to deal with an issue or problem after the fact. Your pay per head tool box contains all the proper business tools needed to run your own successful sportsbook.

Sports Wagering Online Software Features

Preference-based Odds Display – Prices are shown in the format of the player’s choice; money line, UK or world format, (ie: +300, 3/1 or 4.00)

Automatic Wagering Assistant – Calculates the amount to win or risk depending on which is input, when no team is selected, this feature ensures the player is always prompted to correct mistakes

Convenient – Our software allows users to make multi-league combination, as well as to purchase points, leave open spots and to have access of all the wagering options in the market.

All Options – Including teasers, if bets, parlays, reverses, action points, point buys and round robins.

Event Grading – Ensures money is returned to the player’s account promptly by grading each event and portions of events, the moment is concluded.

Account Management – Allows player to see all his/her bets and transactions online, reducing the use of the 800-call center, and ensures 24-hour availability to the player

Fully Customizable Website – Colors, logos, layout and design can all be modified to suit your requirements.

Secure Login – One-step, secure, login process.

Sports Betting Agent Management Panel

Additional Revenue Streams With Pay Per Head

While sports wagering remains your primary revenue stream, pay per head software packages also offer online applications to run your own racebook for horses as well as an online casino equipped with slots, video poker machines and table games manned by live dealers. Most PPH services will include these applications as part of the weekly per head fee you are already paying, so there is no added cost to turning your bookie business into a full-service operation.

Racebook Features:

• Access to a wide array of racetracks running a daily race card
• Separate business reports to track all betting activity
• Marketing tools to grow and expand your horse racing business

Online Casino Features

• A wide selection of slots and other electronic gambling games
• Real time tracking of all casino activity
• Live dealers for all the most popular table games

When it comes to sports betting, football and basketball draw the most action. While there are a vast number of other betting options for sports on a year-round basis, revenue generated from a racebook and online casino can help fill the gaps in the sports calendar. They are easy ways to generate additional weekly cash flow as well as added profit to the bottom line.

Summarizing Pay Per Head

• Low-cost software solutions for private bookmakers
• Comprehensive operating system handling day-to-day administrative tasks
• Online marketing tools designed to help grow and build your customer base
• Multi-streams of revenue to cover all online gambling activities

The online sports betting industry continues to grow and expand at a rapid pace with private bookmakers still handling the majority of the betting action. With turn-key online solutions such as pay per head, now is the best time to open that online sportsbook you have always been dreaming about.

The sports betting industry in the United States alone generates billions of dollars in revenue every year. As more and more individual states enter the industry with both land-based sportsbooks in casino and race track locations, along with online betting sites, the overall industry continues to expand. When you add in all the revenue generated from online sportsbooks catering to US bettors, you can see why booking sports bets can be a very lucrative business opportunity.

Breaking down the US sports betting industry, private bookmakers still account for more than half of the total market. Even with the recent proliferation of commercial sportsbooks backed by some of the biggest players in Las Vegas as well as an increasing number of offshore books operating online, more and more sports bettors continue to turn to private bookies to place their bets.

The driving force behind the tremendous growth in the private bookie segment of the sports betting industry are pay per head bookie software providers. Working with the right sports betting software provider can enable anyone to run and manage your own successful independent sportsbook.

What is a Pay Per Head Sportsbook?

Private bookies have been taking betting action on games for as long as sports have been played. Not that long ago, the primary tools of the trade needed to run your own book consisted of a small cash reserve, a phone and a handwritten betting ledger. Local bars, pool halls and social clubs were a bookies’ primary source for customers and football drew the most action.

With the advent of the Internet and computer technology dating back to the 1980’s, the seeds of change in the sports betting industry were first planted. Over the next 10 years, offshore sportsbooks began to use this new technology to reach a whole new sports betting market in countries such as the United States. Their business plan revolved around online access through the internet with the help of specially designed sports betting software.

These changes also gave birth to the Pay Per Head sports betting industry. The same software that the big online sportsbooks were using to expand their business was modified for private bookies looking to run an independent online sportsbook.

The actual term ‘pay per head’ simply pertains to a low, weekly fee that bookies pay for each of their active betting customers to gain continuous access to these complex software solutions. Since it would be cost prohibitive to try and develop software capable of handling the day-to-day administrative end of a bookie operation, partnering with a quality price per head shop to take care of this end of the business makes all the sense in the world.

Today’s highly sophisticated online sports betting software packages have been able to level the playing field for private bookies competing against the big players in the industry. The main reason why bookies still control the majority of the entire sports betting market is the higher level of customer service and attention to detail that the big books are still unable to match.

https://www.youtube.com/watch?v=491iy012Ogk&feature=youtu.be

How to Start a Pay Per Head Sportsbook

The first step in starting any business is finding customers for the products or services you are able to provide. Without customers, all you really have is a great idea of how to make money. Once you have gathered together a handful of sports betting customers willing to use your services to bet on the games, it is then time to take your bookie business online with a pay per head software provider.

Finding the right price per head shop to handle the administrative end of your bookie business will be one of the most important decisions you will ever have to make. There are a wide array of choices that continue to expand each year. However, not all private bookie software solutions are created equal.

The weekly per head fee you pay for your active sports betting customers is actually a very small part of the equation. Whether you are just starting out as a private bookie or running a thriving independent sportsbook, the features and benefits associated with that per head fee should be your biggest concern. You need a sports betting software provider that fits your business model, not the other way around. You also need a PPH service that can help fuel the growth and expansion of your sportsbook. That expansion drives your bottom line.

Most of the best bookie software providers will offer a free trial that allows you to ‘test drive’ their business solutions package to make sure it is a good fit. You need online sports betting software that is easy to navigate for you as the booking agent as well as for your sports betting customers when it comes to their online betting account. You also need fast and easy access to a wide array of business reports that keep you way out in front of the daily betting action coming in.

Finding the right pay per head site may take some extra time and effort on your part, but an extensive search now will pay some major dividends down the road. Matching the right sports betting solutions package with your business needs both in the short term and over the long haul is the best way to get your sportsbook off to a strong start.

Once you have found the right PPH service to take your bookie business online, the next step is to get your current betting customers up and running as well. This is where the added level of customer service and attention to detail can really work in your favor. You have the ability to walk your customers through the whole process to ensure that they are more than comfortable placing wagers through their online betting account.

Working hand-in-hand with the customer support team at your price per head shop is a big part of this process. Your customer service representatives have been expertly trained to make things run as smooth as possible. They normally come from an online sports betting background, so they already know what it takes to be successful as a private bookie. This customer service team can be the silent business partner that every independent sportsbook needs to succeed.

Running and Managing a Successful Pay Per Head Sportsbook

You have a sports betting customer base. You have the right pay per head site covering the administrative end of the operation. Now it is time to put your sales and marketing skills to the test. The big online sportsbooks have very deep pockets when it comes to attracting sports bettors to their million-dollar websites. The best part of running your own independent sportsbook is the ability to pick and choose your betting customers.

Any marketing plan designed to grow and expand your customer base should be targeted towards bettors that fit into your business model. Some bookies are looking for casual recreational sports bettors that remain moderate and consistent in their overall betting habits. Other bookies want the high rollers placing big unit bets on a regular basis. You need to set your own level of risk verse reward when adding new customers to the fold. The goods news is that there are more than enough sports betting customers to go around, so building that base is not nearly as hard as it may seem.

One of the first steps in managing this customer base is the use of individual account profiles that collect data based on each person’s betting history. This is an integral part of your sports betting software package and the best way to always stay on top of things. These account profiles can also be used to set any betting or credit limits you wish to put in place. You can set the limits across your entire customer base or on an individual basis. Either way, this is an excellent tool to manage risk and avoid any unwanted negative exposure along the way.

Pay Per Head Sportsbook Summary

• The Pay Per Head Sportsbook business model offers low start-up costs

The barriers to entry into the sports betting industry are minimal. The pay per head business model offers a low, fixed cost to all the bookie software solutions needed to be successful. Other than a cash reserve to cover your anticipated daily and weekly betting activity, there are no other substantial resources needed to take your bookie business online. Managed growth will support any cash flow needs as well as bottom-line profit projections.

• The sports betting industry continues to grow at a rapid pace

Current supply and demand in the sports betting industry creates a lucrative business opportunity for private bookies looking to run and manage an independent sportsbook. The future outlook for this industry points towards continued growth.

• Pay Per Head bookie software solutions automate your business processes

Pay Per Head Sportsbooks utilize the necessary business software solutions to run and manage every aspect of a bookie operation. With fast and easy access to a wide array of betting lines and odds, a comprehensive business dashboard and a multitude of real-time analytics to aid business decisions, the pay per head sports betting software solutions package can be thought of as a turn-key bookie business in a box.