How to Run an Online Pay Per Head Racebook

Pay per head service providers have a racebook as part of the package. This is an incredible bonus platform as it acts as an additional revenue source. A racebook plays a huge role in stabilizing your income when there are fewer sports betting markets to wager on.

There are over 220 horse racing tracks worldwide. Therefore, finding a horse racing event every week is not hard. This also means that a racebook provides a constant means of income.

You only need to decide to activate the racebook. Before you do, read the remaining parts of this article to learn how to run an online racebook.

Get the Right Software

The most affordable way to own a racebook software is through a pay per head service. The software must have the right features to keep your clients happy and your income constant.

For instance, it would help if the software is user-friendly, has a bet slip, and has numerous featured horse racing tracks. If you are looking for the best racebook software, check out the program from PayPerHead247.

This software is everything you want to see on racebook. You and your clients will love it.

Offer a Variety of Bets on a Large Selection of Racing Tracks

There are several prominent horse racing betting sites. The only way to compete with them is by featuring many racing tracks on your racebook. Clients love a variety of betting markets.

It entices them to spend more time on your site finding more betting lines. Moreover, having a large selection of racing tracks will stop your clients from looking elsewhere.

Once you feature many horse tracks, consider adding numerous bet types. For instance, you can offer win, place, and show bets. You can include exotic bets too.

Novice bettors love win, place, and show bets. However, experienced players will be looking for exotic bets. Therefore, it is crucial to consider different types of players and package your services to motivate them to wager.

While at it, ensure your odds are competitive. This will encourage players to wager with you instead of looking for another bookie offering better odds.

Manage Your Books

There is a high possibility for a punter to win a five or six-figure payout. For instance, a player can wager a $10 exotic bet with a potential payout of $10,000.

You cannot risk such a payout, especially with your small bankroll. You have to set the maximum payout for individual bets. That way, you can only pay what you can afford to lose.

Would you like to offer bets on horses and jockeys? Contact PayPerHead247 to set up your racebook.

PayPerHead247 Closes Out Another Year on Top

Going all the way back to the mid-1990’s, quite a few private bookmakers were making a decent living running a scaled-down operation in the absence of any sports betting technology and computer software solutions.

The ownership group at PayPerHead247 still saw an opportunity that reached deep into the future of the entire sports betting industry. Around the same time the first offshore sportsbooks started to expand their market reach through rudimentary online betting platforms, PayPerHead247 decided to create the same opportunity for private bookies looking to run and manage their sports betting operation online.

Based in Costa Rica, PayPerHead247 used the favorable business conditions at that time to reach independent bookmakers in all 50 states of the expanding US market. The private bookies that understood the value of automating their business while running it online flourished. The ones that maintained the status quo faded away.

Fast forward to today’s online sports betting industry, the same could be said about private bookies turning to PayPerHead247 for both short-term and long-term success.

What Makes PayPerHead247 a Cut Above the Rest?

It would be easy to sum up this high level of success behind the overall experience and high level of expertise that PayPerHead247 brings to the table. Since the same ownership group never rested on its laurels over the past two decades plus, industry innovation tops the list as the biggest benefit PayPerHead247 provides to its large base of customers.

In business, standing still is the equivalent of moving backwards. What moved the dial just a year ago is already out of date by today’s industry standards.

Another important reason why PayPerHead247 remains at the top of the list is continual investment into all the products and services it offers. An in-house team of professional IT technicians are always looking for ways to improve and upgrade the entire proprietary suite of gaming software solutions offered.

Bookies using PayPerHead247 as their online gaming solutions provider have the ability to turn a basic bookie business into a full-service online gaming site.

Today’s avid players are looking for ways to maximize their online gaming activities. This could be as basic as betting on tonight’s big game. It could also be as complex as betting that game live after it has gotten underway while also betting a few select races at a premier horse racing track. That same player might want to throw a few hands of live-dealer blackjack into the mix.

PayPerHead247 offers highly sophisticated online gaming solutions for running and managing a sportsbook, racebook and casino with Las Vegas-style slots and table games.

The particular lineup of online gaming options offered is entirely up to you, as the bookie agent. PayPerHead247 is tasked with giving you the means to meet and exceed all of your active customer’s betting needs in every available online gaming option.

What Does PayPerHead247 Have in Store for the Future?

Given that the entire online gaming industry is evolving at an accelerated pace, it is hard to say what new and exciting innovations will highlight the coming year.

In the absence of a crystal ball, you can rest assured that PayPerHead247 will always keep your bookie business way ahead of the curve when it comes to any innovations that may become available.

Behind best-in-class online gaming technology and software solutions backed with professional in-house business support, PayPerHead247 remains committed to leading the way into whatever the future may hold.

Bookies Benefit From a Technical and Tactical Advantage With PayPerHead247

The main objective of any pay per head bookie services plan is to fully automate a private bookie business while providing the proper means to successfully run and manage that business online.


For more than two decades, has helped thousands of bookie agents accomplish each of these goals.


Based in Costa Rica, as the central location for the pay per head industry, PPH247 has established itself as a market leader through its experience and level of expertise in the entire online gaming industry.


Technical PayPerHead247 Benefits


PPH247’s ongoing success can be tied to its advanced internal operating system as well as its sophisticated online betting platform. Heavy investments into both facets are designed to keep bookie agents well ahead of the sharp technological curve that is rapidly changing the way any bookmaker conducts business these days.


Whether you are new to the industry or already operating an established book, these changes are taking place at an accelerated pace. Many of today’s PPH services are offering software solution packages that are already outdated and obsolete.


Working with PPH247 provides a significant advantage over competition from a technological standpoint. This operating system has been built with a high level of reliability that has eliminated the issues tied to online downtime.


Deeper levels of security have been put in place to ensure that every online transaction concerning your bookie business is processed in a safe and secure manner.


Moving onto to the various software solutions offered in the PPH247 base pay per head plan, they were all developed from the ground up by a professional in-house IT staff. This staff remains in place to consistently create software upgrades that improve overall performance.


Along with the ability to run and manage a sports betting platform online, you can expand your online gambling offerings to create multiple streams of revenue.


The first is an online racebook for betting on horses. Your customer base will have direct access to any track running a daily live card. This also includes the biggest horse betting events of the year such the Kentucky Derby and Breeders’ Cup.


The other option included in the base PPH package is solutions to run an online casino equipped with Las Vegas-style slots and table games.

Tactical PayPerHead247 Benefits


With the technical aspect of your bookie business covered, PPH247 has also developed tactical business tools that can help you grow and expand the range and scope of your bookmaking operation.


Player management tools can keep you way out in front of the daily and weekly action coming in. Betting board management tools allow you to build out that board to meet your particular business needs.


You will also have the ability to initiate line movements and changes to your betting board. This includes individual adjustments to any betting and credit limits in place on an account-by-account basis.


Working with the IT staff, you can create an online betting portal that takes a customized approach to establishing a professional online presence for your bookie business.


Best of all, everything you need is included in the base plan at a very affordable weekly fee for each of your active betting customers. You only have to pay for what you use with no hidden fees or added costs buried in the fine print.

Maximize Your Profits

Any business owner know just how important it is to generate enough profit to meet all the financial needs of their company as well as their financial expectations for an acceptable return on investment. Unfortunately, one of the main reasons why so many businesses fail, is the owner’s inability to meet those profit goals.

As a private bookie running and managing your own independent sportsbook, there are certain steps you can take to maximize the profit you earn on the betting revenue you bring in. A private bookie makes money on the hold percentage. This refers to the money leftover after all the winning bets have been paid and the losing ones with the juice (or commission) have been collected. As a general rule, you should be able to clear at least five percent of the total betting revenue your bookmaking operation takes in.

Working With The Right Pay Per Head Bookie Software Provider

One of the biggest and costliest mistakes a private bookie will make is shopping for an online sports betting software provider on price aloneThe general Pay Per Head business model charges a weekly fee for every active betting customer. Included in that price should be all the business tools needed to successfully run and manage an independent sportsbook.

Your PPH service also needs to be safe and secure when it comes to processing all the daily online transactions that are part of booking bets. It also needs a reliable operating system that remains up and running 24 hours a day, every day of the year.

Your price per head shop should also provide all the betting lines you need, when you need them. Fast and sharp lines are the lifeblood of a private bookie business along with the ability to quickly move those lines or change your betting board to stay ahead of the daily action coming in.

The top pay per head sites are also backed with a highly trained customer service team that can work with you as the booking agent as well as with your sports betting customer base. The online sports betting software solutions package should be able to provide real-time business analytics through a variety of online business reports.

If you current PPH service is lacking in any of the features and benefits mentioned above, it is time to find a bookie software solutions provider that can fit the bill.

Online Marketing Plans That Move the Business Dial

Today’s sports betting industry is far more advanced than it was just five years ago. The majority of sports bets are placed through a mobile betting platform with the use of a handheld device. Even most of your older betting cliental has gravitated to the internet to place their bets.

You need a marketing plan that maximizes your online presence to attract the type of sports bettors you choose to do business with. The top price per head shops can help you with this task by creating an online sports betting site that is highly professional in its presentation.

All of your online marketing efforts need to enhance the professionalism of your private book. Your plan does not have to be elaborate, but it does need to be targeted in its approach.

Creating Multiple Streams of Revenue

The easiest way to maximize profits is by increasing the services you provide. In order to build a bookie business than can meet all of your customer’s betting needs, you should offer:

  • An extensive sports betting board with a wide variety of sports and sporting events There should also be a wide array of betting options.
  • An expanded racebook for horse racing that covers the majority of the tracks in North America as well as major graded events in the UK, Dubai and Japan.
  • An online casino application for slots, other video gaming options, electronic table games and access to live-dealer table games.

The ability to market your bookie business as a one-stop shop covering every online gambling option will help to create strong weekly cash flow as well as a strong balance sheet when it comes to your company’s bottom line.



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When choosing The Standard Per Head Solutions service, PayPerHead247 is here for you 24/7 every day!

We make Pay per Head Services a world of its own, easy to use, and secure. So if you are an agent or an online bookmaker, we have the solutions you need to grow into a full pledge online gaming site, so enjoy the many advantages that a complete turnkey business has to offer. Sports Agents have the ability to pull performance reports, suspend and enable players, adjust wager limits, adjust weekly limits, enable or disable various  options and adjust a line when need it and much more.

Never before have agents had the ability to literally open up their own full service sports pay per head site complete with software, phone support, website, and customers service for such a low price.

We guarantee you will never find a better Pay Price per Head Services. After you have experienced PayPerHead247 and you too have become a fan of ours, it’s only $10 a head to continue with operating your global offshore sportsbook business.

  • No Commisions to Pay
  • No Revenue Sharing
  • No Minimums to Meet Pay Only for Active Players
  • No Software to Buy

PayPerHead247 sets the standard for the online gaming industry

PayPerHead247 provides your players a top of the line wagering experience with personal attention. They’ll really get into the game when they can wager on more events than they could ever imagine. Your clients can wager on sports, horses, or in our online casino. This translates into more wagering per client so your profits will rise accordingly. With The PayPerHead247 Pay per Head Solutions your players will be impressed with the level of service you are able to offer them. That will keep them coming back for more, which is the idea, insuring loyalty to you and bigger returns.

For you, the Sports Agent, working with us frees you up and gives you the time you need to focus on what’s important for your business, recruiting new clients. You can count on us to take care of the daily details with accuracy and integrity at very low prices. That’s all for only $10 per head. That’s a savings of more than 50% off other PPH Pay Price per Head Services!

Become an agent today!

What IS Pay Per Head?

PayPerHead247 puts you on the driver’s side, and on the fast lane of business to better client satisfaction and higher returns.

The Pay Per Head Call Center is the way sporting events have to be approached. No major investment on sophisticated Sports Betting Software, state of the art equipment, office space and a tremendous overhead. For a small or midsize operation pay per head is the way to go, it can easily grow with you at your pace.

Pay Per Head also known as Price Per Head is the leading choice for online agents and players for outsourcing wagering services. You can turn your local bookmaking operation into an International genuine sports book. PPH Pay per Head Services offer you and your clients a wide selection for online and over-the-phone sports betting features for your players.

With PayPerHead247 you can offer your players an array of wagering options and activities. Players can set custom options including favorite teams, preferred sports wagering styles and home-page content, creating a personalized wagering environment, enabling players to seamlessly login once and use the same account balance whether they are wagering on a sporting event or playing a casino game.

Sports Wagering Online Software Features

Preference-based Odds Display – Prices are shown in the format of the player’s choice; money line, UK or world format, (ie: +300, 3/1 or 4.00)

Automatic Wagering Assistant – Calculates the amount to win or risk depending on which is input, when no team is selected, this feature ensures the player is always prompted to correct mistakes

Convenient – Our software allows users to make multi-league combination, as well as to purchase points, leave open spots and to have access of all the wagering options in the market.

All Options – Including teasers, if bets, parlays, reverses, action points, point buys and round robins.

Event Grading – Ensures money is returned to the player’s account promptly by grading each event and portions of events, the moment is concluded.

Account Management – Allows player to see all his/her bets and transactions online, reducing the use of the 800-call center, and ensures 24-hour availability to the player

Fully Customizable Website – Colors, logos, layout and design can all be modified to suit your requirements.

Secure Login – One-step, secure, login process.

Sports Betting Agent Management Panel

The Capper Agent Control Panel gives you total control of your business anywhere in the world. With just a few clicks of the mouse you can manage your offshore sporstbook business.

  • Player Management
  • Player Payments Management
  • At Risk Amount
  • Daily/Weekly/Lifetime Summary
  • Balance By Agents
  • Graded Wagers
  • Open Wagers
  • Financial Reports
  • Real Time Ticker, scores
  • Instant Reports
  • Line and Exposure
  • Real Time Betting
  • Outstanding Open Bets
  • Players History and Standings
  • Cash Flow
  • Hold Percentage
  • Agent Position

Inner Workings Of A PPH Sportsbook?

For example, if an agent has a client that loses $5000 in one week, there are two very different scenarios: if he is using a PPH company, all he will have to pay is the small service fee; alternatively, if he is using the revenue-splitting method, he is required to pay $2500 of his winnings to the other party. So, even when he wins, he is really losing half of his earnings. The reason credit shops that practice revenue-splitting are so against it is that if their bookies use a PPH service, they will not be able to get that $2500 of winnings.

The only time the revenue-split model can be appropriate is if the agent is in the practice of taking more than he can really afford. In this case, although the agent has to fork over half of the money if his client loses, he is also insured for half if the client wins.

So, if the agent is a real risk-taker, a credit shop might seem like the better choice. However, it is simple foolishness to take more than you can afford to pay. It can often end up in your favor, but eventually this method will stop working, and you will owe a lot of people a lot of money that you simply can’t pay.

With the Price Per Head market growing so quickly, it may be hard to decide which company to use. Some important things to look at when deciding on a pay per head company include: the number of years it has been in business, the licensing and legality of its location, its reputation, the offerings and services it provides, and its security of the information you provide.

When a company has a check mark beside each of those requirements, you can trust that they will provide you with a great way to maximize your earning potential. As an agent, using a Pay Per Head service will ensure that you make as much money as you possibly can.

If you are an agent in Latin America, you can check out our site in Spanish at

What to Look for in a Per Head Site

The importance of working with a quality Pay Per Head service cannot be overstated. If you select a service that turns out to be lackluster, most of the benefits mentioned will be negated. To get the very most out of a per head company, you need to find one that is reliable and reputable.

As mentioned before, is not the cheapest pay per head company but we are one of the highest quality in the industry.

The first step to finding a great PPH service is looking at its “Call Center.” This is basically the nervous system of the service. It is where the day-to-day business is conducted and it is where wagers are placed, payments are handled, and questions and complaints are taken care of. Naturally, a per head company without a well-greased Call Center is not a service that you should go with.

It is important to understand the differences between large per head companies and smaller PPH companies. Of course, the larger the service, the more employees they will have on staff. This is beneficial because there will be more representatives working to ensure that you and your clients are happy. It also usually means that the company has more technology (such as more computer screens and televisions) to monitor upcoming and in progress events.

At the other end of the stick, however, is that small companies can generally commit more time to each of their clients. Smaller PPH companies generally are more personal and work more one-on-one with their agents. Oftentimes, small companies like us offer far superior phone support and customer service.

You can track down a company that has both exceptional customer service and a reasonable amount of technology/employees. In this day and age, both small and large companies fit this bill. Pair a company that meets these two requirements up with one that has a great Call Center and there is an awesome chance that you have found a PPH company that has your best interests in mind and that will effectively handle your needs.

On a side note, the employees at RBPayPerHead are fully bilingual in English and Spanish.