Despite all the ups and downs in the sports betting industry in 2020, private bookies with a solid business plan in place still did quite well for themselves.
Whether you are in the start-up phase of your bookie business or trying to take things to a much higher level in 2021, you need to have the proper business plans in place.
These plans should cover three main areas:
- Internal Operations
- Marketing Strategies
- Financial Goals
The next step in the planning process is finding the right pay per head bookie services provider to help you every step of the way.
Once you make the decision to fully automate your bookie business by running it online, you need a proven source of bookie software solutions. For more than two decades, PayPerHead247 has been helping bookie agents just like yourself run and manage a successful independent bookmaking operation.
This site can do the same for you with its comprehensive approach to bookie services. This starts with a reliable internal operating system that can process every online transaction in a safe and secure manner.
By turning the operational end of your business over to PPH247, you already have the proper plan in place to address this key area.
PayPerHead247 Marketing Strategies
There are two basic ways to make money as a private bookie. The first is to increase your customer base to increase your weekly handle. This is an effective approach to growth at a higher business cost due to increased pay per head fees.
The other way to make money is by increasing your weekly handle across your existing customer base. This will stabilize your weekly pay per head cost while increasing net profit.
PPH247 only charges a weekly fee for active betting customers. A larger active customer base might be eligible for quantity discounts based on its actual size. Advanced online marketing tools are part of the PPH247 plan if you decide to go this route.
Through a wider array of daily and weekly betting options, PPH247 can help you build out your betting board to generate more betting action from your existing customer base. This keeps the cost of your weekly bookie services package stable while increasing your weekly hold percentage and net profit.
PayPerHead247 Financial Goals
Whether you build your betting base or increase your weekly handle, PPH247 can help you achieve your overall financial goals. The best course of action is a combination of both. Adding bettors with a bigger weekly budget can be very favorable to your bottom line.
The other way PPH247 can help you earn your expected return on investment is through multiple revenue streams. Along with the proper software solutions to run your sportsbook online, you can also take action on horse betting through your own online racebook.
Your customers will have fast and easy access to any racetrack running a live daily card. They will also be able to bet on the biggest horse races of the year.